Bianca Cirimele, BA, MA

Professional Portfolio

Purebred Communications & Marketing Specialist

Print Marketing Materials

Print Marketing Samples

Online User Experience & Websites

Complete Redesign of Rehabilitation Center Website

Desktop preview

Complete Redesign of Rehabilitation Center Website

Mobile optimized with user friendly menu

Complete Redesign of Rehabilitation Center Website

Persona specific contentfunnels Goal orientated click path guidance

Sample Month ReportFebruary 2016

Lead Acquisition Landing Pages

Used for Adwords, retargeting and business development

Q1 of 2016 inpatient addiction treatment admits from organic web

Video Marketing & Media

https://youtu.be/waj0bF732oI

https://youtu.be/cx3grVQgX0w

Addiction Treatment Commercials

E-mail Marketing

Call Center Nurture Funnel

Call Center Nurture Series

Continued

∗ Sent to leads submitted a web form but did not book an appointment

Lead Recapture Campaign

∗7,000 sent through Infusionsoft∗29% open rate∗7% click through rate∗1.9% form conversion ∗138 warm leads to be nurtured over 19 days∗Campaign Direct Costs: $0

Results 2 days after launch

E-Newsletter Marketing

∗ 4/1/15-05/1/15∗ Total Opt Ins: 2,011∗ Total Opt Outs: 13

Amen Clinics Newsletter

Daniel Amen Nurture Series

∗ 3/1/15-5/1/15∗ Total Opt Ins: 739∗ Total Opt Outs: 478∗ Net Total subscribers: 134,220

Daniel Amen Newsletter

Tana Amen Nurture Series

∗ 4/1/15-5/1/15∗ Total Opt Ins: 467∗ Total Opt Outs: 45∗ Net Total subscribers: 12532

∗ NOTE: Prior to funnel implementation, Tana averaged 20 – 30 opt outs per week.

∗  After funnel reduced to 4 opt outs

Tana Amen Newsletter

Brain Fit Life Nurture Funnel

Brain Fit Life Sample E-mails

Salesforce E-mail Templates

Social Media Marketing

Sample Social Media Post

∗ For a highly targeted online media buy, you could easily spend $10 CPM, so for Facebook and Twitter impressions (highly, highly targeted) we use a $10 Cost Per Thousand. 

∗ Divide the reach by 100 to get Equivalent Media Value (EMV).

∗ PTSD Post EMV: $84,008.96

Equivalent Media Value

Social Media to e-Commerce StoreSample Month

Reputation Management

∗ All customers uniformly take satisfaction survey after last appointment

∗ Anyone who completes this report with a 4 or 5 star review is automatically prompted by e-mail to share their review to Yelp and Google Plus.

∗ If they do not open that initial e-mail, they will receive a reminder e-mail in 2 days. If they fail to open the first 2 e-mails, they will be prompted a third and final time to share their review to Yelp and Google Plus. 

Automated Feedback Capture System

Sample Feedback Request E-mail

∗ 4 and 5 star reviews shared on social media automatically or manually

∗ Reviews automatically to websites for potential clients to see

∗ 498 reviews on aggregated review landing page

Amplification of Positive Feedback

1 star Yelp reviews flagged and removed

Review landing page to Yelp Conversions

Feedback Capture Increased

Feedback Ratings Increased

Sentiment Valance Improved

Contact Bianca• (650) 455-1932• BLCirimele@yahoo.com• https://www.linkedin.com/in/californiamarketingspecialist