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MOBILE REVOLUTIONCosa cambia per le persone, cosa cambia per i designer.

Francesca Tassistro | Creative Lead @ Avanade

QUANTIUSANOIL MOBILE?

NIELSEN | FEBBRAIO 2013

1.000.000APPLICAZIONI DISPONIBILI

1.000.000.000SMARTPHONE POSSEDUTI

150.000.000TABLET VENDUTI

FORRESTER RESEARCH

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DA DOVE SIAMO PARTITI?

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People want to talk to other people - not a house, or an office, or a car. Given a choice, people will demand the freedom to communicate wherever they are, unfettered by the infamous copper wire. It is that freedom we sought to vividly demonstrate in 1973.

1973

Martin Cooper

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People want to talk to other people - not a house, or an office, or a car. Given a choice, people will demand the freedom to communicate wherever they are, unfettered by the infamous copper wire. It is that freedom we sought to vividly demonstrate in 1973.

1973talk to other people

Martin Cooper

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eMailMultimedia

ChiamataConnettivitàFotocamera

eMailMultimedia

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ChiamataConnettivitàFotocamera

eMailMultimedia

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Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks.

2013

Ricerca IDC per Facebook

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Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks.

2013

Ricerca IDC per Facebook

making phone calls accounts for only 16%

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QUALCOSA E’ CAMBIATO...

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COSA CAMBIAPER LE PERSONE

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L’INTERAZIONECON I DEVICE DIGITALI

#1

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GRAPHICUSER INTERFACE

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USER INTERFACENATURAL

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EXPERIENCE DIVIDE16

EXPERIENCE DIVIDE

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EXPERIENCE DIVIDE17

EXPERIENCE DIVIDE

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L’INTERAZIONECON IL CONTESTO

#2

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INTEGRARE

SECOND SCREEN

FIRST SCREEN’

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ARRICCHIREREALTA’

AUMENTATA

REALTA’

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ARRICCHIRE

REALTA’

REALTA’ AUMENTATA

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MANIPOLARE

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MANIPOLARE

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COSA CAMBIAPER I DESIGNER...

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DISEGNARE PERUN’INTERAZIONENATURALE

#1

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ARE NOT

NATURALINTERFACES

NATURAL

DONALD NORMAN

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NUOVE CONVENZIONISVILUPPARE

TURN OVER TO

MUTE

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L’APPRENDIMENTOFAVORIRE

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CULTURECOMPRENDERE

DIVERSE

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SFRUTTARELE CARATTERISTICHEDEL MOBILE

#2

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GEOLOCALIZZAZIONE

ACCU WEATHER

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GEOLOCALIZZAZIONE

GOOGLENOW

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AUDIOAUDOINPUT

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AUDIOAUDOINPUT

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GIROSCOPIOACCELEROMETRO

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FOTOCAMERASCREEN UNLOCK

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FOTOCAMERA

AIRGESTURE

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SENSORE PROSSIMITA’

DIRECTCALL

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NEAREST TUBE

GEOLOCALIZZAZIONE

REALTA’AUMENTATA

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NEAREST TUBE

ORIENTAMENTO

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DISEGNAREPER ECOSISTEMI

#3

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ECOSISTEMI

TV

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CONSIDERARECONTESTO FISICO

#4

E SOCIALE

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CONTESTO FISICO

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CONTESTO FISICO

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CONTESTO FISICO

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CONTESTO SOCIALE

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CONTESTO SOCIALE

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?

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HUMAN

BEING

AT THE

CENTER

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GRAZIE!