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ENERGY AND ENVIRONMENT
PREMIO 2014-2015 organizzato daAssociazione LIFEBILITY
per la diffusione dell’ETICA sociale LIONS presso i giovanie per favorire l’ingresso nel mondo del lavoro
ENERGY AND ENVIRONMENT
PROJECT N° 27
COFFEE MADE
By Giovanni FRULLANI - Milano
PREMIO 2014-2015 organizzato daAssociazione LIFEBILITY
per la diffusione dell’ETICA sociale LIONS presso i giovanie per favorire l’ingresso nel mondo del lavoro
Circular economy: all the production activities are organized in a system where the refuses of a phase turn in to resources for another one.
-COFFEE MADE- Circular valorization of coffee’s refuse
027 – Coffee Made/ Giovanni Frullani
Needs met and potential
CUSTOMER NEEDS MET
-Impulse satisfaction-Solidarity -> do something positive-Emotional experience-Environmental and social sustainability
BENEFICIARIES Non-economic benefitsBuyers -Direct environmental contribution -> recycled and biodegradable
objects-Sensitization to ecological issues-Concrete solidarity to the upstream cultivation/production-No oil derivatives
Farmers in Africa, raw material producers. Through contribution to IIC.
-Improving green coffee waste management - > used as fertilizer in loco-CO2 and methane emission reduction from this green waste-Soil improvement -> improved product quality and consequent well-being of farmers , combating deforestation.
INTEREST IN THE ARTICLES PROPOSED
027 – Coffee Made/ Giovanni Frullani
E-commerce, afterdelivery , purchaseor return within 2 days
Strategy and marketing
Channel with customerfattidicaffè.it
Each item shows the site and a qr-CODEObjective : build a dialogue with the public about products, social initiativesand the thematic forums ( environment , circular economy of coffee , etc. )
Branding we create nice and «good» articles
Information points in collaborating BARS(co-marketing)
Green-shop stores
Shop-in-shopstores
Promotion on magazines
Promotion on local TV, dedicated events and celebration
Intenseon-line promotion
KEY POINTS
027 – Coffee Made/ Giovanni Frullani