Date post: | 25-Jan-2017 |
Category: |
Economy & Finance |
Upload: | giuseppe-alfredo-ruggi |
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S MP E
Maria Luisa Gemma Ruggi
1950
was found
ed
1975launched the first
one piece
shaver
1990realised its
product range
Problem Children Cristal ColoursCristal Pocket Scents
Comfort 3 Soleil
StarsCristal GripCristal GelTwin Lady
DogsTough Beard
Cash CowsCristal Ball PenClassic Shaver
Market Share
Market Growth
LOW
HIGH
HIGH LOW
The range’s development has
enhacements of the core brand
The style and design haven’t changed, they are still recognizable
world-widePromotional activity
encouraging customers to test
the product
When these products became icons the
promotional activity focused on rewarding
loyal customers Product’s growth period advertising
encourage new users
When the product moved into decline BIC will replace it with new product
When sales will stagnate, is important to support the product
Thanks for your attention