"Come vedere la TV senza accenderla" - Intervento per lOsservatorio tutti i media del 24 maggio...

CASE HISTORY: MASTERCHEF

Come Vedere la TV senza Guardarla

Andrea Vaccarella – 24/05/2016

Fluxedo

Fluxedo Srl (2014)

App of the Week

WebSummit (2014)

Fuorisalone (2015)

socialOmeters (2015)

Como24/7 (2015-2016)

Fuorisalone 2016

andrea.vaccarella.it

[email protected]

@andre0341

Fluxedo

mailto:[email protected]

Fluxedo > socialOmeters

The Problem/Opportunity

Acquire real-time data

Make sense to the (big) data acquired

Make informed decisions & monitor progress

Real-time, heterogeneous data monitor

Semantic layers, sentiment analysis

Automated reports, simple visualizations

KPI monitoring & progress forecasting

Andrea Vaccarella – OTM – TV oltre la TV - 24/05/2016

brand met ers

event met ers

This vertical is specialized to visually analyse in real-time and post-hoc when, how,

where and who discuss a brand on Twitter, Instagram and Facebook

This vertical is specialized to analyse in real-time and post-hoc the speakers, the

sessions and the locations of an event

• Published on video wall in real-time and as infographic after the event

• Able to integrate the event App and IoT to measure presences and flows

This vertical is specialized to analyse in real-time and post-hoc when, who, how many

and why people come in, stay in and leave a city using IoT, privacy preserving

aggregates from mobile phone, WiFi logs and social media

Fluxedo > socialOmeters


Fluxedo > socialOmeters > Masterchef


















… il gusto del live sui

social e che ha visto

anche l'hashtag

ufficiale di Leggo -

#leggotv - volare nella

top15 tra gli hashtag

più usati già dai primi

minuti (dati

SocialOmeters) e

nelle tendenze in Italia

(dati Trendsmap

Italia).

Lesson Learned

DEVICES PROLIFERATE BUT TV STILL DOMINATES

INTERACTION MUST BE REAL OR (CLOSE) REAL-TIME

THE SECOND, THIRDAND SOMETIMES FOURTH SCREEN IS

BECOMING A FUNDAMENTAL EXTENSION OF THE VIEWING

EXPERIENCE

2nd SCREENS CAN BOTH PROVIDE AND GAIN INFORMATION

MAXIMISE THE TIME USER SPEND INTERACTING WITH THE

BRANDS


Lesson Learned

PEAKS AND LOWS

CHANGES OF TRENDS (Tendencies)

Forecasting

Understanding the Amplitude

LIMITS & THRESHOLD

UNDERSTANDING REAL-TIME CHANGING DATA


Domande?

slideshare.net/andre0341/

THANKS. andrea.vaccarella.it

[email protected]

@andre0341

mailto:[email protected]

Date post:	22-Jan-2018
Category:	Entertainment & Humor
Upload:	andrea-vaccarella
View:	84 times
Download:	0 times

"Come vedere la TV senza accenderla" - Intervento per lOsservatorio tutti i media del 24 maggio...

Entertainment & Humor