Rimini - novembre 2013

Il paradigma dell’open source e della collaborazione nelle piccole produzioni

Zoe Romanowww.dazoescope.com

zoescope.wordpress.com

Twitter: @zoescope

Saturday, November 23, 13

Johanna Blakley

‣Protezione del brand‣ Obsolescenza Indotta

Esternalita’ negative:sfruttamento e ambiente

2010

Saturday, November 23, 13

Il sistema moda: una polarizzazione

Grandi Brand Fast Fashion

Saturday, November 23, 13

Saturday, November 23, 13

FOCUS SULBRAND

Saturday, November 23, 13

George

FAST FASHION

Oggi compriamo il 40% dei nostri vestiti con solo il 17% del budget che spendevamo prima

FOCUS SULOGISTICA E PREZZO

Saturday, November 23, 13

NIKEH&M GUCCI

LOUISVUITTON

CHANELZARA HERMES PRADA ARMANIGAP

200884,68$/mil

ADIDAS

Best�  global�  fashion�  brands�  value

GAPNIKE GUCCI

LOUISVUITTON

CHANELZARAHERMES PRADA ARMANI

200558,45$/milADIDAS

GAPNIKEGUCCI

LOUIS�  VUITTONCHANELLEVI'S

ADIDAS RALPH�  LAURENARMANI BENETTON

200144,82$/mil

NIKEH&M GUCCI

LOUISVUITTON

CHANELZARA HERMES PRADA

ARMANIGAP

2009100,73$/mil

ADIDASPUMA BURBERRY RALPH�  LAUREN

Brand�  valueA brand’s value is a financial representation of a business’s earnings due to the superior dem created for its products and

services through the strength of its brand. Brand value is the absolute financial worth of the brand as it stands today.

Accordingly, the brand’s value can be compared to the total value of the business. For example, as it would be assessed

on the stock exchange. Brand value can also be compared to other tangible and intangible assets owned by the

business. We adjust the business’s earnings based on future risk to the strength of the brand (i.e., a net present value or

dollar value in today’s money). In doing so, brand value becomes a key performance indicator for brand strategy and

serves as the overall performance measure for all branding activity and investments.

Data and text from Interbrand.com

Saturday, November 23, 13

Un trend che si rinnova: dal fai-da-te al fare insieme

Saturday, November 23, 13

CRAFTIVISM FOCUS SUDIY E CONDIVISIONE

Saturday, November 23, 13

CRAFTIVISM FOCUS SUDIY E CONDIVISIONE

Saturday, November 23, 13

Saturday, November 23, 13

A brand made o empower a network of small producers and promote a different kind of fashion based on collaboration, sharing, short supply chain and else.

Saturday, November 23, 13

2009 Let’s go EU application

Saturday, November 23, 13

★ A series of Collaborative collection with an open-source brand

★ Prototypes freely downloadable which members can produce and sell, benefiting from the social innovation created within the community.

Saturday, November 23, 13

NETWORKED ARTISANS/STUDENTS/CONSUMERS

LOCAL HUBS(social enterprises)

EDU INSTITUTIONS(universities, schools,

learning centers)Suppliers

Saturday, November 23, 13

Stilista/Fashion designer Artigiano

(fortemente immateriale) (fortemente materiale)

L’attitudine “maker”

Networked Artisan

★ Non è un ritorno all’artigianato classico, ma piuttosto uno spingersi avanti approfittando delle opportunità messe a disposizione dal web, dalle nuove tecnologie e un approccio Open verso la proprietà intellettuale.

Saturday, November 23, 13

The new role of the freelance designer: she inhabits the global spaces of online communities and shares locally projects and infrastructures

Saturday, November 23, 13

“Un luogo per creare qualsiasi cosa”

Saturday, November 23, 13

Il progetto Fablab è iniziato al Media Lab del Massachusetts Institute of Technology (MIT), in collaborazione con il Center for Bits and Atoms

Il loro scopo principale è stato quello di vedere come le comunità locali possono essere potenziate dalla tecnologia dal basso.

AMSTERDAM

Saturday, November 23, 13

Sewing Cafès

TechShop

Makerspaces

A Makerspace with a social purpose

Saturday, November 23, 13

How would it be a fablab for fashion?

Saturday, November 23, 13

Cosa sta realmente cambiando?

• Modularity

• Flexibility

• Open codes

• Fixing

• Remixing (objects)

• Customization

DATA>OBJECTS>DATASEMPRE PIU’ FACILE

BOTTOM UP INNOVATION

SEMPRE PIU’ SPESSO

Saturday, November 23, 13

https://vimeo.com/66295175

Andrew

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Saturday, November 23, 13

http://www.interactivefabrication.com/

Come arriviamo all’oggetto?

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Saturday, November 23, 13

Saturday, November 23, 13

http://vimeo.com/16708764Saturday, November 23, 13

HORIZONTAL TRAINING COMMUNITY

OPEN SOURCE INVENT A JOB

Come impariamo e lavoriamo?

TOP- DOWN TRAINING

COMPANY/SCHOOL

PROPRIETARY

FIND A JOB

Saturday, November 23, 13

CommunitiesCoderDesignerMaker

Saturday, November 23, 13

RavelryA community to share e database knitting and crochet codes

Since 2007 - over 2 millions membershobbysts and micro-businesses

Saturday, November 23, 13

ArduinoMicrocontroller for interactive projects

Piattaforma che processa input da sensori ambientali (luce, colore, contatto, calore) e li

trasforma in dati che possono essere visualizzati o diventare

comandi per fare altroSaturday, November 23, 13

WikispeedUna communita’ per ripensare l’automobile a partire dall’openo surce

Saturday, November 23, 13

Open source softwareSaturday, November 23, 13

http://www.fairphone.com 325 euro - tasse incluseSaturday, November 23, 13

CommunitiesCoderDesignerMaker

METAProducts

Licenses

PassionReputation

Need

Saturday, November 23, 13

Michel Bauwens• Network a partecipazione

aperta

• La selezione avviene a posteriori sui risultati.

• Non ci sono “prodotti finiti” – ma una serie di “artefatti” in continua evoluzione.

• Il contenuto non si possiede ma e’ quotato e condiviso.

http://www.onthecommons.org/michel-bauwens-and-peer-production-economySaturday, November 23, 13

CommunitiesCoderDesignerMaker

METAProducts

Licenses

Prosumer

FACILITIES

Local Hub

MakerspaceFabLab

PassionReputation

Need

Saturday, November 23, 13

CommunitiesCoderDesignerMaker

METAProducts

Licenses

Prosumer

FACILITIES

Local Hub

MakerspaceFabLab

SERVICES

E-comm

3D printingLasercut

Textile Print

Prosumer

PassionReputation

Need

Saturday, November 23, 13

PonokoLasercut Service - In Italia Vectorealism.com

Saturday, November 23, 13

Shapeways3d printing Service

Saturday, November 23, 13

SpoonflowerTextile printing

Saturday, November 23, 13

ConstrvctTextile printing

Saturday, November 23, 13

CommunitiesCoderDesignerMaker

METAProducts

Licenses

Prosumer

FACILITIES

Local Hub

MakerspaceFabLab

SERVICES

E-comm

3D printingLasercut

Textile Print

Prosumer

ENABLERS

KitsPlatforms

Machines&Components

Prosumer

PassionReputation

Need

Saturday, November 23, 13

Saturday, November 23, 13

Saturday, November 23, 13

OSloom.orgOpen Source Jacquard Loom

Saturday, November 23, 13

CommunitiesCoderDesignerMaker

METAProducts

Licenses

Flexibility AccessibilityExploration

Prosumer

FACILITIES

Local Hub

MakerspaceFabLab

SERVICES

E-comm

3D printingLasercut

Textile Print

Prosumer

ENABLERS

KitsPlatforms

Machines&Components

Prosumer

PassionReputation

Need

Saturday, November 23, 13

• Prodotto/Protetto

• Collezione di prodotti obsolescenti

• Produzione di massa

• Negozi

• Investitori

• Piattaforma/Aperta

• Catalogo di prodotti che si evolvono

• Produzione On-demand

• Vendita diretta (online/offline)

• Crowdfunding

Sperimentazioni di sostenibilita’

Saturday, November 23, 13

• Condividi il codice

(non commercial use)

Dall’idea al prodotto

• Vendi il kit

• Vendi la versione collezionista

• Vendi il prodotto finito

Saturday, November 23, 13

Zapatos para ensamblarFablab Barcellona

Saturday, November 23, 13

Obiettivi del progetto Zapatos

• progettare e sviluppare prototipi di scarpe utilizzando le risorse del FabLab e garantire una produzione sostenibile e responsabile.

• utilizzare disegni a codici aperti che possano essere condivisi liberamente sia per l'uso che la modifica

Saturday, November 23, 13

Con il supporto di (IAAC) Istituto di Architettura Avanzata della Catalogna e la collaborazione dell'Istituto di Cultura del

Comune di Barcellona .

Saturday, November 23, 13

Grazie!@zoescope

Saturday, November 23, 13