gtConference

Misurare i Social Network MILANO

09 Ottobre 2010

link utili

Indice

-Definizione di Social media

-Esempio

-Panoramica tools

-DAO

-Misurare Social Network

Definizione di Social

"a group of Internet-based applications that build

on the ideological and technological foundations

of Web 2.0, and that allow the creation and

exchange of user-generated content”Andreas Kaplan e Michael Haenlein

BlogsMicroblosBookmarksImagesVideosQuestionsShareNetworks

Definizione di Social

Esempio

http://twitter.com/cesareone

http://www.facebook.com/cesarino

http://it.linkedin.com/in/cesarino

Panoramica Tools

Esempi

http://www.blogmeter.it/survey/

Rispondono alle domande dei clienti sul DIGITALE:

1 - Possiamo misurare i ritorni degli investimenti?

2 - Rispetto ai nostri competitor come siamo?

3 - Ho un dato di sintesi?

Quindi?

YESTERDAY: SEO TODAY: DAO

SEARCH ENGIN OPTIMIZATIONDIGITAL ASSET OPTIMIZATION

SEO TO DAO

DAO PhilosophyMeanings of dao

The word for this concept, dao, indicates a “way” in the sense of a road or a path. Owing to the contextual nature of Chinese languages and depending upon its use in a sentence, dao can function as a noun or a verb. It may indicate the road upon which one travels, the act of wayfaring or traveling down a road, or even the act of way-making by leading someone down or constructing a road. It may also refer to speech, especially in philosophical or moral education.

http://www.britannica.com/EBchecked/topic/582901/dao

Cosa misurare

SEARCH TRENDS

Le parole chiave più cercate dai navigatori negli ultimi 12 mesi

sono:

senza glutinesenza lattesenza zuccherolatte di soia

non vi sono fonti di news

rilevanti

UNIVERSO SEMANTICOmatrici

related

DAO:Global Index

Content

Search

Organic search

SOV

Paid search

- SOV- Coverage

Brand protection

- Alert service

Video- SOV

- Liking- Comments

Images

SOV

DAO GLOBALINDEX

Social Media

Conversation

News

SOV

Passion Reach Strenght Volume Sentiment

DAO Social

-Share of Voice Social: percentuale di visibilità video della “campagna” rispetto ad un determinato set di parole chiave.

-Strenght numero di conversazioni nelle ultime 24h

-Reach numero di autori che citano “argomento”

-Volume numero delle citazioni dello “argomento”

-Passion numero di hotspot dove si cita lo “argomento”

-Sentiment ... tba valutazione tra le citazioni positive e negative

DAO Cruscotto

link utilihttp://www.digital-pr.ithttp://www.web-live.it/WebLiveTech.aspx?pid=26http://www.webtrends.com/Products/SocialMeasurementhttp://www.blogmeter.it/http://www.radian6.com/products/http://us.cision.com/media-monitoring/social-media-monitoring.asphttp://www.reputationdefender.com/myreputationhttp://www.sentimentmetrics.com/    http://www.cymfony.com/Solutions/Our-Approach/Orchestra-Platformhttp://en-us.nielsen.com/content/nielsen/en_us/product_families/nielsen_buzzmetrics.htmlhttp://www.trackur.comhttp://www.digimind.com/productshttp://www.brandseye.com/http://www.compete.com/http://www.aboutyou.it/http://www.manageengine.com/products/applications_manager/demo.html?sm

http://socialmention.com/http://search.twitter.com/http://www.twilert.com/http://tweetbeep.com/http://www.backtype.com/http://www.trendpedia.com/http://pipes.yahoo.com/pipes/http://www.webseoanalytics.com/free/seo-tools/bookmarks-finder.phphttp://www.google.com/alertshttp://blogsearch.google.com/http://technorati.com/http://www.wikio.it/http://www.cocomment.com/http://www.keotag.com/http://www.jivesoftware.com/solutions/engage-social-mediahttp://www.slideshare.net/jeremiah_owyang/altimeter-report-social-marketing-analyticshttp://www.yacktrack.com/searchhttp://www.boardtracker.com/http://boardreader.com/

Licenza Free

http://www.enquiro.com/whitepapers/index.php scaricatevi la Search Engine Result:2010 trovate il pdf con la spiegazione ed i risultati sulla mappa di calore sulle serp

http://www.clicktale.com/default_b.aspxhttp://www.crazyegg.com/programmi per usare le mappe di calore sui propri siti.

Studio