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Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

Date post: 17-Jan-2017
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Page 1: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"
Page 2: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_BRIEF

• Seatéemozioneperlatecnologia.• Seatéattenzionealdesign.• Seathaunospiritogiovane.• Seatéaccessibile.• Seatétechnologytoenjoy.

Page 3: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_LACONNETTIVITà

declinatainmoltevarianti:• Connessionefisica• Connessionetecnologica• Connessioneumana

canaliutilizzatiperveicolareilconcetto:• Verbale• Sonoro• Visivo

Page 4: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_1target

• IltargetgiovanediSeatdesideraesserecostantementeincontattocongliamici(bisognodiaccettazionesociale)

• Iltargetfaampiousodeisocialnetwork• Oggiilmondovasemprepiùveloce,c’èpocotempoadisposizione

Page 5: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

• Piattaformaincuivengonocaricatifilmatibrevissimi(5-7secondi)• Ivideovengonofilmatilivetramitesmartphone• conl’apppossonoesseredirettamentecaricatisullapiattaforma

_1VINE

Page 6: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_1VINE

• Ifilmatisarannoironiciebrevi,intuitivieimmediati

• condivisianchesullepiattaformediFacebook,TwittereInstagram

• SERIEDIVINESSULTEMA“Thepowerofconnection”

Page 7: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_1VINE

Page 8: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_1VINE

Page 9: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_2instantmessaging

• UtilizzocrescentedelleapplicazionidimessaggisticaistantaneadapartedeltargetpotenzialediSeat

WHATSAPP SNAPCHAT MESSENGER TELEGRAM wechat

Page 10: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_2emoticons

• emoticonspercondividerepensieriestatid’animo

Page 11: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_2TASTIERABRANDIZZATA

• IdeazionediunatastierabrandizzataSeat• Ripresagraficadell’immaginecorporate• avvicinamentodeipotenzialiclientialbrandattraversounnuovolinguaggio:leemoTICON

Page 12: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_2TASTIERABRANDIZZATA

Page 13: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_3unconventionalevent

• Iluoghipiùfrequentatidaigiovaniperdivertirsisonolediscoteche

• Verràorganizzatouneventononconvenzionaleinlocationpopolari

• Loscopodell’eventosaràconnetterelepersonetraloroetecnologicamente

Page 14: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_3unconventionalevent

Page 15: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_3t-shirt

• All’ingressoadognipersonaverràconsegnataunat-shirtdaindossareperlaserata

• Nellat-shirtcisaràun’immagineametàconnectiongaming:ricomporreleimmaginidellet-shirttrovandol’altrametà

Page 16: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

• Let-shirtsarannodiduetipologie:1.mascotte

_3T-SHIRT

Page 17: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_3T-SHIRT

Page 18: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_3T-SHIRT

Page 19: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_3T-SHIRT

• Let-shirtsarannodiduetipologie:2.coppiedipersonaggifamosi

Page 20: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_3T-SHIRT

Page 21: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_3T-SHIRT

Page 22: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_3T-SHIRT

Page 23: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_3connectiongaming

• postazioniSeat-Connectperscattarsiunafotografia

• partecipazioneaun’estrazionefinale

• traIpremi:• felpa“con-nect”• pennettaUSB_portachiave

Page 24: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_3PLAYLISTSPOTIFY

• Protagonistadellaseratalamusicadiseatconnect• SullapiattaformaSpotifyverràcreataunaplaylistdi40brani• Laplaylistverràpromossasuisocialmedia

Page 25: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

_3PLAYLISTSPOTIFY

Page 26: Naturally Connected - Unconventional MKTG campaigns for "Seat Connect"

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