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Powerpoint TemplatesPage 1
Le applicazioni “mobile”, un’opportunità per promuovere il territorio
Università degli Studi di Pavia
Corso di Laurea Magistrale Interfacoltà in
Comunicazione Professionale e Multimedialità
Tesi di Laurea di Piera Selis
Relatore Prof. Marco Porta
Correlatore Prof. Massimo Cellario Anno Accademico 2010/2011
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Mobile Revolution
Mobile telecommunications
Diffusion of increasingly new mobile devices
More and more users connecting to the Internet with mobile devices
Faster and faster broadband transmission
Mobile-oriented content developed in the form of applications
technological innovations
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Role of the mobile phone
Mediamorphosis process
• from cumbersome apparatus for voice traffic to a network terminal compatible with IP Protocol
Mobile telephony is a constantly evolving technology
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“Smart” mobile devices
Smartphone and tablet:
• new generation devices
• devices with advanced functionalities
• operating system
• IT platforms
• customizable tools
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Mobile applications
• additional functionalities
• greater usefulness
• customization
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Mobile applications
“native” applications
web app
• specific platform
• specific programming language
• hardware characteristics of the device
• optimized website
• every device has a web browser
• standard web technologies
• fruition (almost) similar to native apps• no access to hardware components
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Tourism applications
• guidebooks
• “fellow passengers”
planning routes and itineraries
Tourism development
potential and advantages of mobile initiatives related to a territory
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Mobile tourism
Different communication devices and information:
• high interactivity and customization
Tourism offers added value:
• targeted information
New needs of the “always on” tourist:
• high informative context
• new travel experience
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Geolocation, Augmented Reality, QR Code
Significant tourist information opportunities
It identifies the real position of a person using digital information processed by the Internet
location-based services:
Geolocation
• extraordinary mobile devices functions
• extremely customized
• specific information
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Geolocation, Augmented Reality, QR Code
• additional information
Virtual elements to the physical world “increase” the sensory perception of human beings
Augmented Reality
• attractive visualization
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Geolocation, Augmented Reality, QR Code
QR Code
Bidimensional code allowing fast interpretation of associated content
web page access
• digital camera
• specific software
• Internet connection
multimedia content fruition
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QR Code
widespread technology
rail stations, magazines, bus stops, product packaging
Tourist industry
• higher emotional impact
• more immediate interaction
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Tourist applications, some examples:
LayarAugmented reality mobile applications
Localization:
• display digital information overlapped with real pictures
• different levels
display tourist information
find close point of interest: bars, shops, monuments
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Tourist applications, some examples:
Wikitude
Detailed information about the surrounding environment
View the nearby points of interest
• information about distance
• about position
• description of the place
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i-Sola: a tourist application for Sardinia region
Mobile technologies potentials:
Promote places normally not considered by the tourist industry
Additional features:
• new events and tourist services
• improve tourist promotion
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i-Sola: a tourist application for Sardinia region
Inhabitants
Tourist activities
Tourists:
• cultural and landscape heritage
• authentic travel experience, fun and educational
• unique places
• fascinating traditions
• typical wine and food
• museums, hotels, restaurants, handicraft products
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smartphone and tablet
tour guide
• useful
• intuitive
• easy
• original
• amusing
Functionality and distinctive aspects
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Interface features
specific categories
• name of the application• logo
• icon
Next screen access
homepage:
• picture
• menu
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Interface features
“Scopri”:
• name and picture of the city
• subcategories
Updated information about locationAvailable services in the surroundingsGeneral information
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Scenario of “Discover Sardinia”
possibility to read historical information
Game:• augmented reality
• GPS
• digital camera
• magnetometer
Digital camera activationMonument recognition
Information level overlapped with reality
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Scenario of “Discover Sardinia”
Find the piece of a puzzle
Indication of the next monument
New piece
Completion of the puzzle:
• after visiting monuments
• after reading historical informations
the tourist finds the image of an event
gain a prize
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Scenario of “Discover Sardinia”
Image:
• information about the event
• push the tourist to partecipate
The game is not over
A message invites to continue the game
• The user reaches the event’s location• Takes a picture
• Shares on Facebook
Gains further prizes:
• A minute of free connection for every “like” to the photos• After 20 “like” a 20% discount in an agritourism of the area
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Scenario of “Discover Sardinia”
Visiting particular places
Shopping on sardinian shop
Taking part in particular event
Absorbed by the game:
• default itinerary
• alternative trip
• useful and recreational components
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A new approach for tourism communication
Tourism promotion for the internal regional area
characteristics inproving Sardinian territory
“Intelligent” advertising board
• located in strategic places
• event or places
• QR Code and AR technologies
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A new approach for tourism communication
• high interaction
• more information
• greater curiosity
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Conclusions
• once limited technologies (employed in specific fields) are now commonly used and can serve to relaunch the economic sectors
• tourism can completely apply these technologies to create personalized events for an informed tourist