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WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

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Le slides dell'intervento "WP Marketing: SEO Avanzata per Wordpress" del Symposium GT 2011 di Roma; slides preparate da Paolo Dello Vicario e Stefano Sarao di http://www.seopoint.org/.Si parla di come implementare funzioni avanzate per Wordpress in ottica usabilità e SEO.
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www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3
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Page 1: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 2: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

PROPRIO WORDPRESS?

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 3: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

LE BASI SEO.. SALTIAMOLE!

Non Affollare il Blogroll

Controllare lo Spam

Non Duplicare i Contenuti

Link Fra Articoli Interni

Ragionare sul Title

Spezzare un Articolo se Serve

Settare NoIndex sugli Archivi di Troppo

Bla, bla, bla…

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 4: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

PLUGINS

ESTREMAMENTE UTILI PER

ESPANDERE LE FUNZIONALITÀ�

DA USARE �SOLO PER�MODIFICHE �NON VELOCI�

POSSONO �RALLENTARE IL�

SITO O �ANDARE IN �CONFLITTO �

CONTROLLARE �COMPATIBILITÀ�

E �RATING �

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 5: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

PLUGINS E MODIFICHE DI BASE

All in One SEO / Yoast SEO

Google XML Sitemaps

Wordpress Related Posts

DD Sitemap Generator

W3 Total Cache

Cardy Redirect Plugin

Permalinks

… e Altro …

SEO e Struttura

Wordpress Mobile Edition

Campi Personalizzati

Design Personalizzato

More-Plugins.se

Types

Taxonomies

Fields

Tutto il Resto

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 6: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

LA VELOCITÀ È IMPORTANTE!

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 7: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

#1: ANALISI

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 8: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

#2: LE IMMAGINI PRIMA DI TUTTO

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 9: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

#3: W3 TOTAL CACHE

Cache

Minfier HTML

Minifier JS

Minifier CSS

Gestione Eventuali CDN

Integrazione con le Google Page Speed API

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 10: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

MODIFICHE VELOCI? NIENTE PLUGIN!

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 11: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

PERMALINKS – LA SOLUZIONE MIGLIORE DI ANDREA CARDINALI

Il Problema Sembra Risolto dalla Nuova Versione 3.3�

/%post_id%-­‐%postname%/  oppure  /%post_id%_%postname%/  

/%year%/%monthnum%/%day%/%postname%/  

/%year%/%monthnum%/%postname%/  

/%year%/%monthnum%/%category%/%postname%/  

/%post_id%/%postname%/  

/%postname%/  

/%category%/%postname%/  

Approfondimento  sul  Blog  di  Andrea  Pernici    h6p://goo.gl/rw4Fr  

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 12: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

TEMI? MANO A PHP E HTML

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 13: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

LA STRUTTURA DI UN TEMA WORDPRESS

http://codex.wordpress.org/Theme_Development

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 14: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

I CAMPI PERSONALIZZATI

<?php if( get_post_meta($post->ID, "Thumbnail", true) ): ?>

<a href="<?php the_permalink() ?>"><img src="<?php echo get_post_meta($post->ID, "Thumbnail", true); ?>" height="80" width="144" alt="<?php the_title(); ?>" /></a>

<?php endif; ?>

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 15: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

BRICIOLE DI PANE!

http://dimox.net/wordpress-breadcrumbs-without-a-plugin/

http://yoast.com/wordpress/seo/

Utilissime per Grandi Progetti Implementabili sia Tramite Plugin che Tramite Funzione

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 16: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

UNA VERSIONE STAMPABILE? WP PRINT!

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Page 17: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

VERSO IL WEB STRUTTURATO

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 18: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

RICH SNIPPETS

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Page 19: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

RICH SNIPPETS Sport

Musica

App

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 20: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

INSERIAMOLI IN WORDPRESS

Plugin:

Temi già predisposti:

Custom fields:

•  WP Marketing •  hRecipe •  Micro Anywhere

•  microformats.org/wiki/wordpress-themes

•  Pagine Personalizzate •  Varie..

WP Marketing Download: URL

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 21: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

RICH SNIPPETS

http://www.google.com/webmasters/tools/richsnippets

Google può impiegare un mese o due prima di abilitare i

Rich Snippets

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 22: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

Microformati, RDFa o Microdati??? Schema.org

RICH SNIPPETS

“…microdata strikes a balance between the extensibility of RDFa and the simplicity of microformats, so this is the format that we’ve gone with.”

SEOmoz: schema.org Examples

“Google will continue to support rich snippets for existing content, so you don’t need to redo existing content in the new schema.org format.”

“…you should avoid mixing the formats together on the same web page, as this can confuse our parsers.”

Google Webmaster Central: Introducing schema.org

schema.org

Google Webmaster schema.org FAQ

Page 23: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

E LE PAGINE PERSONALIZZATE?

MICRODATI �

STRUTTURE�PERSONALIZZATE �

LANDING PAGES�

Blog Tagliaerbe: Le Landing Page, queste sconosciute! Sezione Landing Pages sul ForumGT

MasteringLandingPages di Filippo Toso

MODULO �CONTATTI �

<?php /*!Template Name: Nome del

Template!*/ ?>!

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 24: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

NON TRALASCIAMO I SOCIAL!

Search Engine Land: What Social Signals Do Google & Bing Really Count?

mashable.com

Page 25: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

FACEBOOK!

<html xmlns:fb='http://www.facebook.com/2008/fbml'>

<meta property="og:title" content="<?php wp_title(); ?>"/>

<meta property="og:image" content="<?php $image_id = get_post_thumbnail_id(); $image_url = wp_get_attachment_image_src($image_id,'large'); $image_url = $image_url[0]; echo $image_url; ?>" />

<link rel="image_src" href="<?php echo $image_url; ?>" />

<meta property="og:site_name" content=”NomeSito" />

<meta property="og:admins" content=”IDUtente" />

<fb:like href="<?php the_permalink(); ?>" send="true" width="450" show_faces="true" font=""></fb:like>

Like Botton:

vincos.it

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 26: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

FACEBOOK!

<script type="text/javascript" src="http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php/it_IT"></script>

<script type="text/javascript">FB.init(”API Key");</script>

<fb:fan profile_id=”id pagina fan" stream="0" connections="6" logobar="0" width="182" height="280" css=”URL file .css?n"></fb:fan>

Like Box:

bigthink.it

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 27: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

TWITTER!

<a href="http://twitter.com/share" class="twitter-share-button" data-url="<?php the_permalink(); ?>" data-via=”NomeUtente" data-text="<?php the_title(); ?>"

data-related=”NomeUtente: Descrizione Utente" data-count="horizontal/vertical/none" data-lang="it">Tweet</a> <script type="text/javascript" src="//platform.twitter.com/widgets.js"></script>

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 28: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

GOOGLE+!

<script type="text/javascript" src="https://apis.google.com/js/plusone.js"> {lang: 'it'} </script> <g:plusone size=”small/medium/standard/tall"></g:plusone>

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 29: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

PUBBLICARE AUTOMATICAMENTE SUI SOCIAL

Applicazione Facebook Pubblicazione sulle Pagine Pubblicazione su Profilo Diversi Stili

Applicazione Online Pubblicazione su Facebook Pubblicazione su Twitter Pubblicazione su LinkedIn

Applicazione Facebook Pubblicazione sulle Pagine Pubblicazione su Profilo Directory e Community

Plugin Pubblicazione Tutti i Social e Non Solo Social Gestione da Wordpress

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 30: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

NOFOLLOW O DOFOLLOW?

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Page 31: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

MOBILE: È IL CASO?

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Page 32: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

MOBILE: È IL CASO?

Ricerca di EFF

Mercato in Netta Crescita Previsione Search 2012 al 22% Combinando i Dati con la Ricerca sulle Revenue della Search di eMarketer abbiamo due scenari: 16% à $2.7 mld 22% à $3.7 mld

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 33: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

MOBILE: È IL CASO?

20 MLN

di Smartphone In Italia

GOOGLE FACEBOOK MSN/BING

I Siti più Visitati

+52% Di Smartphone

Dal 2010

Statistica IPSOS MEDIA CT

+224% di ricerche

mobile

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3

Page 34: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

MOBILE: E I MOTORI? “…we encourage companies to create a mobile-specific site to optimize the small form factor mobile device experience for consumers.”

Andy Chu - Bing

Search Engine Land: Do You Know Google’s Official Stance On Mobile Search & SEO?

Search Engine Land: Bing On Mobile Search & SEO

Google Mobile Ads: GoMo Helping businesses create a mobile friendly website

“…The most important thing you can do to grow your business using the mobile web is to create a mobile-friendly website.  So today we’re launching an initiative called GoMo that helps businesses ‘Go Mobile’ ”

Jesse Haines - Google

Page 35: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

WORDPRESS E MOBILE

WORDPRESS MOBILE EDITION

WP MOBILE

DETECTOR

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Page 36: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

…E GLI SMARTPHONE E I TABLET? “…We’re paying close attention to how consumers use tablets and other advanced devices, as consumer behavior on these devices is evolving quickly. Today, we consider tablets to be part of our multi-platform mobile strategy..”

Andy Chu - Bing

“Once upon a time, mobile phones connected to the Internet using browsers with limited rendering capabilities; but this is clearly a changing situation with the fast rise of smartphones which have browsers that rival the full desktop experience. As such, it’s important to note that the distinction we are making here is based on the current situation as we see it and might change in the future.”

Pierre Far - Google

Google Webmaster Central Blog: Making Websites Mobile Friendly

VELOCIZZIAMO IL NOSTRO SITO!

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Page 37: WP Marketing: SEO Avanzata per Wordpress al Symposium GT 2011

GRAZIE!

Seo Point

www.seopoint.org

Facebook:

www.facebook.com/SeoPoint

Twitter:

@pdellov

@SStev3

Google+ http://goo.gl/meZXm

www.seopoint.org Paolo Dello Vicario - @pdellov Stefano Sarao - @SStev3


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