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Mapadore
I viaggi di mio padre...
Le mappe aeronautiche
I francobolli e le lettere Par Avion
Le monete e le banconote dal mondo
Il mitico Atlante De Agostini...
Il mio nonno “Salgari”
I documentari di Folco Quilici
Il gioco de “le capitali del mondo”
Il National Geographic e i Musei Vaticani...
National Geographic e le sue mappe tematiche
Musei Vaticani: la galleria delle carte geografiche (http://immersiva.it/project/musei-vaticani-galleria-della-carte-geografiche/)
Riviste di geopolitica e mappe di Limes
Google Maps intro - Feb 2005
Primo, grande “paradigm-shift”
Digitali, Interattive e GRATUITECloud + “Infinite Scaling”
Interfaccia Utente consumer, NON per addetti ai lavori
Google Maps API intro - Giu 2005
Secondo, grande “paradigm-shift”
Interfacce di programmazione per sviluppatori esterni
Gratuite fino a determinate soglie
Nasce GoCloud - Nov 2009
Inizialmente come partner di Google Enterprise (Google Apps, Maps, Search, Engine)
Prime applicazioni Business Cloud e SaaS su Google App Engine in Italia
Prime sperimentazioni con applicazioni Business basate su Google Maps API
Nasce Mapadore Sales Execution - Mar 2011
Efficientamento operativo di Forze Vendita
Primo abbinamento algoritmico di Google Maps (spazio) e Google Calendar (tempo)
Primi due algoritmi di Geo-Ottimizzazione:- GeoPlan: presa appuntamento geo-ottimizzata- GeoView: vista “Nearby” di clienti e prospects
Appunt. 1 - 12:00
Appunt 2 - 14:00
Appunt 3- 16:00
Agente
Cliente
Cerca
Annulla
Evoluzione Mapadore Sales Execution - Mag 2012
Nuova interfaccia utente
Primo Digital Assistant per la pianificazione di appuntamenti geo-ottimizzati
A “occhi chiusi”, senza dover controllare Calendar, posizioni geografiche e tempi di percorrenza, organizza gli appuntamenti per massimizzarne il numero e minimizzare la strada da percorrere
Primo cliente internazionale: nasce Mapadore Territory Planning - Mag 2013
General Electric Healthcare (GEHC): primo Pilot sulla filiale italiana
Per la sua intuitività e personalizzabilità, si impone su tutti i competitor “incumbent”
Deployment su tutte le filiali mondiali di GEHC, in circa 12 mesi
A.I. e Machine Learning - Giu 2015
Terzo, grande “paradigm-shift”
Analisi territoriale, mobilità e operatività “ASSISTITA”
Primi test interni: Algoritmi di Geo-Ottimizzazione e Assistenti Digitali a supporto delle mappe, basati su A.I. e Machine Learning
Algoritmo “Best Fit” - Machine Learning based - Ott 2016 in General Electric
Digital Assistant alla pianificazione territoriale interattiva
Analisi statistica dello storico di interventi di assistenza tecnica, competenze dei tecnici, coordinate geografiche dei sistemi installati
Suggerisce, su un singolo sistema o su un gruppo di sistemi da assistere, il tecnico più idoneo e profittevole da ingaggiare
Best Fit Algorithm
Elaboration 3 - 10:00Elaboration 2 - 09:45Elaboration 1 - 09:32
“Smart” GeoOptimized appointment planning - su Salesforce.com CRM Feb 2017SFDC-nativeUX Mockup preview
“Smart”Nearby - on Salesforce.com CRM Feb 2017
SFDC-nativeUX Mockup preview
Annexes
Mapadore
Sales rep calendar Customer appointments position
Eliminating “Motion Waste”:before Mapadore...
Low numberof appointments
Scatteredappointments
Too much time spent planning or rescheduling customer appointments for optimal route planning
...after,with Mapadore...
Sales rep calendar Customer appointments position
Up to +200%of appointments = more opportunities, more orders/interventions
Appointments groupedby proximity = least miles/timespent on the road
Happier Sales repsMore results, less milesHigher User Adoption rates
Beyond theRoute Planning “mantra”
A large portion of Motion Waste originates in the traditional Appointment Planning process itself: while calling customers to obtain and arrange appointments, sales reps. are too focused on the call itself to ponder logistical constraints.
The typical result is a quantity of good appointments with bad logistics.And existing Route Planning functionalities just “streamline bad logistics”!
Geo-Optimized appointments feed from different sources, synced in real time!
Sales Reps Self-serviceCustomer Direct websiteExecuting a Geo-Optimized
AppointmentRoute Google Maps
NavigatorCustomers choose from an array of Geo-Optimized appointment slots
with sales reps.
Sales reps SFDC CalendarAlways synced - No conflicts!
Call Center AgentsOffering customers Geo-optimized Appointment Slots with sales reps.
Real Time Sync
Mapadore effect on sales reps’ use of time
Using Mapadore
up to +200% Customer Time
Before Mapadore
Not-selling time
Selling time Selling time Not-selling time
Collecting Mapadore’s unique Analytics
Mapadore in background collects Execution analytics such as Customer Time, Travel Time, #Visits, Visit Results, Travelled Miles, etc.Without additional data input from sales reps.
These Mapadore analytics, blended with SFDC’s own analytics, provide a unique set of KPIs to measure Sales trends in real time.
The collected analytics feed Mapadore’s Machine Learning-based algorithms, providing continuous performance improvement.
Mapadore’s unique KPIs
These first-time-ever KPIs enable theDigital Transformation of the Field sales process in a
precisely-measured, predictable and scalable process: Sales as a Factory.
Mapadore Sales KPIs
Mapadore unique KPIs for the Sales as a Factory
Customer Time / Work Time
Travel Time / WorkTime
Customer Time / Travel Time
Travelled Km. / Number of Visits
Travel Costs Forecast(on travelled kms.)
Revenues / Number of Visits (/Day/Week/Month)
Revenues / Travelled Kms.
Revenues
Traditional Sales KPIs
Mapadore, the “Sales as a Factory” platform for Salesforce.com
Sales Territory Planning module Maximum Efficiency - Eliminating “Motion Waste”:+80% Customer Time over Travel Time
Smooth process integration of customer’s contact effort between Field sales reps, telemarketing and Web Marketing
Sales Execution for Salesforce.com module
Fantastic productivity tools simplifing sales reps’ life:full User Adoption
Collecting analytics that are ONLY possible with Mapadore, with no burden for sales reps
KPI’s Monitor module The Sales Process like a factory: fully measurable, more predictable, more scalable, with exclusive Mapadore KPIs. For both managers AND sales reps.
a
about us.
Mapadore
Mapadore Customer Base38 countries on 5 continents(as per October 2016)
Mapadore Architecture
Geo Intelligence& Territory Planning
Software as a service client
Sales ExecutionSales Reps
Sales ExecutionCall Center Agents
Sales ExecutionSFDC Native App
Customer DirectSelf Service
Website
MobileApps
Job DispatchingRoute Planning
(Mapadore or 3rd parties)CLOUD API PLATFORM
Geo-Optimization Algorithms Digital AssistantsBusiness Logics
Mapadore on AppExchange
marketplace (Q3 2016)
Tight SaaS-to-SaaSAPI Integration
Appointmentduration
Customer Systems & Data
Who we are
We are an Application, Algorithm and Digital Assistant Development boutique and a Salesforce.com ISV
We design and implement Transformational business applications and solutions to enable process innovation, with a focus on Salesforce and Workforce performance improvement.
We team up with Business Consultants, System Integrators and Salesforce.com Implementation Partners to deliver high-impact Digital Transformation projects. Our specific mix of competences (Algorithms, Operational Research, A.I. & Machine Learning, Big Data, Digital Assistants) and business experiences allows us to rapidly empathize with business users’ challenges and pains, at any level of complexity.
Some of our customers
casestudies& testimonials.
Mapadore
Mapadore Territory PlanningInteractive Dashboard
Mapadore Territory Planning in General Electric Healthcare(Service Optimization)
• World-wide implemented and deployed
Some monitored KPIs• Visit Time vs Travel Time• Visit Efficiency (# Activities per intervention)• Skill & Training Planning Optimization index
Mapadore Territory PlanningInteractive Dashboard
Achievements
● In 1 year it has become GE Healthcare Standard Global corporate application
● User Adoption very high, viral● Next Step: Geo-Optimization Algorithms (Forecasting, Capacity
Planning, etc.)● Next Step: tight integration with GEHC Salesforce.com
Mapadore Territory PlanningOptimization Algorithms
Mapadore Territory Planning in GE Healthcare(Service Optimization)
• World-wide implemented and deployed
Optimization Algorithms• Best Fit Technicians for each Asset• List of Assets Best Fit for each Technician
Mapadore Territory Planning People/Asset Optimization Algorithms
Achievements
● People and Asset Optimization Algorithms● Profit optimization based on historical data analysis with a mix of
Statistical and Machine Learning approach● Next Step: Workload Distribution Planning
Mapadore Sales Execution
Worldwide leader in B2B office products distribution• Italian subsidiary • 100 Field Sales agents• 10 Area Manager - 1 Sales Director• 50.000 customers - 1.000.000 prospects
Some monitored KPIs• Visit Time vs Travel Time• Sales Period Trends (5 weeks)• Average # of Appointments• Revenues & Margins
Mapadore Sales Execution
Achievements
● Since 2013 Mapadore is the standard corporate methodology platform of Sales Execution
● Italian subsidiary: European Top Performer in FY 2014● Very high User Adoption
Mapadore Sales Execution
Leading italian dental systems and products distributor• HQ in Milano• 50 Field Sales agents and Area Mgrs.• Direct and Indirect sales• 15.000 customers• 30.000 prospects
Some monitored KPIs• Visit Time vs Travel Time• Sales Period Trends (4 weeks)• Average # of Appointments• Average # of Conversions/Appt.• Leads/Appts./Convers. Ratio
Mapadore Sales Execution
Achievements (after 3 months since adoption in 2012)
● +27% appointments/day● +11% orders● Appointment Planning real-time integration between Call Center
Agents and Field Sales Reps
Mapadore KPI Monitor
GE Healthcare (Pharma Division*),to be integrated with Salesforce.comcorporate CRM
Some monitored KPIs• Selling Time• Selling Time Balance (per-product, per-specialty # of visits)• To-date Run Rate (Monthly Target Achievement % on Volumes, Revenue & Margin
Mapadore platform& algorithms by
GoCloudVia Copernico, 38
(Copernico Innovation Hub)
20125 Milan, Italy
www.gocloud.eu
www.mapadore.com