Come usare i Social Media

un evento in-store

per organizzare

Alberto Beccaris Social Media Specialist D4B

Chibimart Digital Workshop 2014

blog

website

MAILing

social

live tweeting

visual

blogging

network

analytics

surveystorify

content

leadreport

database

promo

adv

pre on postevent event event

event map

e

promote

content

through

EVENT

blog

web

site M

AILin

g

social

adv

• Responsive design

• form di contatto, richiesta info

• INfo: Agenda, speaker, partner, news

• content: c-t-action, mappa, countdown

!

!

EVENT

blog

web

site

MAILin

g social

adv

• contenuti

• promo, sconti, offerte

• modulo contatto per richiesta info

• riferimenti presenze weB

EVENT

blog

web

site

MAILin

g

social ad

v

• # twitter hashtag

• Facebook events

• linkedin SHoWCASE

• google+ events

• youtube live

EVENT

blogw

ebsit

e

MAILin

g

social

adv

• content curation

• articoli, e-book, white paper

• influencer, esperti sul tema

EVENT

blog

web

site

MAILin

g

social

adv

• google adwords

• facebook ads

• Linkedin ads

EVENT

EVENT

visual

real time&

live

visual

blogging

network

monitoring

tweeting

[HootFeed, Tweetvite, Tweet My Events, Tweet Reach]

• official hashtag

• listening

• retweet

• mention

• twitter wall

• tool:

EVENT

live tweeting

visual

blogging

monitoring

network

• foto

• video

• multidisplay

• user generated

content

• tool:

EVENT

[Postano, Snapcastr, Das Terminal]

live tweeting

visual

blogging

monitoring

network

• intro post

• real time post

• streaming video

• Live-polling

• guest blogger

• tool:

EVENT

[ScribbleLive, CoveritLive, Poll Everywhere]

live tweeting

visual

blogging

networkmonitoring

• business meeting

• matchmaking

• speed dating

• networking room

• area demo

EVENT

live tweeting

visual

blogging

analytics

network

• keyword monitoring

• brand monitoring

• web listening tool

• google analytics

• tool:

EVENT

[Social Mention, Topsy, Piwik, ChartBeat, Hashtagify, Mention Mapp]

storytell

feedback&

EVENT

surv

ey

conte

nt

lead

repo

rt

prom

o

• timing: entro 24 ore

• thank you message

• offline - online

• tooL:

EVENT

data

base

storif

y

[google modules, surveymonkey, survio]

surv

ey storif

y

conte

nt

lead

repo

rt

prom

o

• recupero documenti on e offline

• storify & paper.li

• Tool:

EVENT

data

base

[LiveFyre, StoryFul, 1-mix]

24

surv

ey

storif

y

conte

nt

lead

repo

rt

prom

o

• condivisione presentazioni

• community building

• slideshare

• contenuti free o premium

EVENT

data

base

surv

ey

storif

y

conte

nt

lead

repo

rt

prom

o

• update message

• segmentazione database

• pianificazione recall

• sales

EVENT

data

base

surv

ey

storif

y

conte

nt

lead re

port

prom

o

• consuntivo evento

• e-book, white paper, guide,

• contenuti free o premium

EVENT

data

base

surv

ey

storif

y

conte

nt

lead

repo

rt

prom

o

t

data

base

• consolidamento database iniziale

• newsletter

• community management

• social media

• content marketing

EVENT

surv

ey

storif

y

conte

nt

lead

repo

rt

data

base

prom

o

t

• loyalty marketing

• promozioni e offerte ad hoc

• premi

• guest post

EVENT