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PRESENTATION DESIGN CREARE I PROPRI FORMATI DI SLIDE
| Date post: | 16-Apr-2017 |
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Marketing |
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PRESENTATION!
DESIGN!CREARE I PROPRI!FORMATI DI SLIDE!
NON È DECORAZIONE!
Il design!
Persuasione!
Comprensione!
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Memorizzazione!
DAL DESIGN DIPENDONO:!
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UTILIZZA IL DESIGN!PER COMUNICARE!
IN MODO!INTENZIONALE!
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OGNI ELEMENTO!RISPONDE!AD UNA PRECISA!ESIGENZA COMUNICATIVA!
Design isn’t just about iPods and cool products; !it’s about improving people’s lives and making things clear and accessible. !Design, at its most fundamental level, is about finding solutions.!!- Garr Reynolds!
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Gerarchie visive
FontImmagini
IL DESIGN SEGUE!IL SIGNIFICATO!
Colori
FORMA!
FORMA! CONTENUTO!
TEMPLATE STANDARD!La forma non ha nessuna relazione con il messaggio.!
TEMPLATE STANDARD!La forma non ha nessuna relazione con il messaggio.! Chi stiamo
gratificando?!
TEMPLATE STANDARD!La forma non ha nessuna relazione con il messaggio.! Chi stiamo
gratificando? !
NOI!
La forma segue il messaggio ed è frutto del significato.!
FORMATI PERSONALI!
La forma non ha nessuna relazione con il messaggio.!
La forma segue il messaggio ed è frutto del significato.!
FORMATI PERSONALI!
Chi stiamo gratificando? !
La forma non ha nessuna relazione con il messaggio.!
La forma segue il messaggio ed è frutto del significato.!
FORMATI PERSONALI!
PUBBLICO!
Chi stiamo gratificando? !
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IL MESSAGGIO È!DUE VOLTE PIÙ FORTE!
!Perché il design orienta !
LA COMPRENSIONE!
BASTA CON I!TEMPLATE!
CREAI TUOI!FORMATI PERSONALI!
Semplifica per amplificare!
Un solo concetto per slide!
Segmenta la presentazione in diversi formati di slide!
parliamo Di cosa
ARRIVARE Sta per
Informazioni canale
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PER SCONTATO
Questa è La strada
Cesure! Argomenti! Consigli!Autore: Anna Covone!Titolo: Tutte le strade da YouTube al sito web!
Segmenta secondo le tue esigenze!
Titolo sezione! Caratteristiche! TakeAways!Autore: Anna Covone!Titolo: Di quale video hai bisogno? !
Senza un progetto editoriale Non c’è fidelizzazione
* PIANIFICAZIONE
Un appuntamento fisso aiuta le persone a ricordarsi di noi E offre un valido motivo per iscriversi.
! Comunichiamo la pianificazione all’interno del video e nella descrizione.
! Creiamo delle serie di video e raccogliamole in playlist. ! Carichiamo i video come privati e pubblichiamoli nel giorno e
nell’orario stabiliti (i partner hanno lo Scheduler).
WEB SERIES * creatività
* emozione * coinvolgimento
VIDEO
UGC * pianificazione
* accessibilità
* ottimizzazione
* intrattenimento
UTILIZZIAMO SINERGICAMENTE LE VARIE PIATTAFORME
* PROMOZIONE
TRAMITE LA PIANIFICAZIONE DI UN EVENTO HANGOUT POSSIAMO PROMUOVERE IN ANTICIPO L’EVENTO SULLE DIVERSE PIATTAFORME SOCIAL
! Coinvogli nella promozione gli influencer del settore. ! Utilizza il comunicato stampa. ! Promuovi l’hangout sul sito web creando banner che linkano la
pagina evento hangout. ! Distribuisci il link sui social network.
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 601WHAT IS A DIGITAL STRATEGY?
SECTION
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 2502WHAT IS A DIGITAL STRATEGIST?
SECTION
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 3103WHAT CORE CONCEPTS SHOULD I KNOW?
SECTION
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 49
SPREADABILITYSPREADABILITY
DEFINITION USE
The likelihood that a piece of content will be shared across digital platforms by specific groups of people
You shouldn’t create any content
without a target in mind and without
exploring why that target would feel
compelled to share that content with
their friends. People share content for
three reasons: 1) Because it strengthens
their bonds with others (e.g. if I share a piece of content with you I’m not just
telling you I like it, I’m telling you that I
like you, too), 2) Because it defines a
collective identity (e.g. Star Wars fans),
and 3) Because it gives them status (e.g.
for finding it first, or being the person
that finds funny videos).
EXAMPLE
You shouldn’t create any content
without a target in mind and without
exploring why that target would feel
compelled to share that content with
their friends. People share content for
three reasons: 1) Because it strengthens
their bonds with others (e.g. if I share a piece of content with you I’m not just
telling you I like it, I’m telling you that I
like you, too), 2) Because it defines a
collective identity (e.g. Star Wars fans),
and 3) Because it gives them status (e.g.
for finding it first, or being the person
that finds funny videos).
You may often hear of a video going “viral” on the web. In fact, the video isn’t viral (it
didn’t pluck itself from one eyeball to the next). Individuals chose to share that video
with their friends because of its value to their network and to themselves.
You shouldn’t create any content
without a target in mind and without
exploring why that target would feel
compelled to share that content with
their friends. People share content for
three reasons: 1) Because it strengthens
their bonds with others (e.g. if I share a piece of content with you I’m not just
telling you I like it, I’m telling you that I
like you, too), 2) Because it defines a
collective identity (e.g. Star Wars fans),
and 3) Because it gives them status (e.g.
for finding it first, or being the person
that finds funny videos).
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 50
ELEMENTS OF GAMEPLAYELEMENTS OF GAMEPLAY
DEFINITION USE
Rules and mechanics intended to produce prolonged engagement
Not every task deserves to be a game.
But, if you want to incite repeated or
sustained use, the following may have
some beneficial impact. First, give your
users something to recognize and
display their achievements (badges,
pins, etc.). Second, give users a currency of some kind which accrues through use
or social action (followers, fuel) and
allow them to exchange that currency
for special rewards. Third, give your
users feedback. Let them know how
they’re doing with every interaction they
take. Lastly, let users groom and
customize their identities and public
personas in the service.
EXAMPLE
Not every task deserves to be a game.
But, if you want to incite repeated or
sustained use, the following may have
some beneficial impact. First, give your
users something to recognize and
display their achievements (badges,
pins, etc.). Second, give users a currency of some kind which accrues through use
or social action (followers, fuel) and
allow them to exchange that currency
for special rewards. Third, give your
users feedback. Let them know how
they’re doing with every interaction they
take. Lastly, let users groom and
customize their identities and public
personas in the service.
When I beat my goal with Nike Fuelband I earn a badge. When I buy enough Subway
sandwiches, I earn a free sub. When I reach a certain level of AMEX Rewards I’m able
to buy a new XBOX One.
Not every task deserves to be a game.
But, if you want to incite repeated or
sustained use, the following may have
some beneficial impact. First, give your
users something to recognize and
display their achievements (badges,
pins, etc.). Second, give users a currency of some kind which accrues through use
or social action (followers, fuel) and
allow them to exchange that currency
for special rewards. Third, give your
users feedback. Let them know how
they’re doing with every interaction they
take. Lastly, let users groom and
customize their identities and public
personas in the service.
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 51
NETWORK EFFECTNETWORK EFFECT
DEFINITION USE
The effect that one user of a good or service has on the value of that product to other people
In marketing, we tend to focus our
communications on the value of the
product or service to a single user –
which is smart, people most often
choose things based on the immediate
benefit to them. But as marketing
becomes as focused on the service itself and not just how the service is
communicated, brands and businesses
will find that leveraging the Network
Effect will bring a new competitive
advantage in the marketplace. AMEX
began focusing on how they could
connect their small business customers
together to aid one another and now
small business is a true cornerstone of
their business model.
EXAMPLE
In marketing, we tend to focus our
communications on the value of the
product or service to a single user –
which is smart, people most often
choose things based on the immediate
benefit to them. But as marketing
becomes as focused on the service itself and not just how the service is
communicated, brands and businesses
will find that leveraging the Network
Effect will bring a new competitive
advantage in the marketplace. AMEX
began focusing on how they could
connect their small business customers
together to aid one another and now
small business is a true cornerstone of
their business model.
If none of your friends were on Facebook, it wouldn’t be a very worthwhile space to
waste your day. But with each friend that joins the service, it becomes that much
more interesting. Digital businesses like Facebook are built entirely on the Network
Effect.
In marketing, we tend to focus our
communications on the value of the
product or service to a single user –
which is smart, people most often
choose things based on the immediate
benefit to them. But as marketing
becomes as focused on the service itself and not just how the service is
communicated, brands and businesses
will find that leveraging the Network
Effect will bring a new competitive
advantage in the marketplace. AMEX
began focusing on how they could
connect their small business customers
together to aid one another and now
small business is a true cornerstone of
their business model.
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 42
DEFINING THE TARGET
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 48
SHARPENING THE WORK
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 52
SELLING THE WORK
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 79
GOOGLE AD PLANNER
https://www.google.com/adplanner/#siteSearch
Explore age, gender, interests, and related sites for any major site, in addition to exploring sites per audience segment and ad placements available.
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 80
ICEROCKET
http://www.icerocket.com
A search engine that specializes in real-time results
DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 81
QUANTCAST
https://www.quantcast.com
Explore age, gender, interests, and related sites for any major site.
Titolo sezione! Azione!Definizione! Tools!
Autore: Bud Caddell!Titolo: Digital Strategy 101!
Autore: Ian Lurie!Titolo: 5 Lessons For Entrepreneurs!
Titolo / Punto! Testo + Immagine! Solo testo!
Autore: Desk!Titolo: The Undeniable Authority of the Social Customer!
Problema! Domanda! Risposta!
Giorno! Screenshot!Esperimento! Risultato!
Autore: Robin Yjord!Titolo: 100 growth hacks 100 days | 1 to 10!
Autore: Robin Yjord!Titolo: 100 growth hacks 100 days | 1 to 10!
NON DEVI!REINVENTARE!LA RUOTA!
MA SOLO!PROGETTARE MEGLIO!
È SIGNIFICATO!Il design!
!Offrire significato è!
DARE VALORE!
A TE!
AL TUO!LAVORO!
&
PERCHÈ DARÀ VALORE!!AL PUBBLICO!
NUOVO STRUMENTO!NON SI TRATTA DI IMPARARE UN!!
MA DI MODIFICARE!L’APPROCCIO!
E SVILUPPARE!UN GUSTO PERSONALE!
Persuasione!
Comprensione!Memorizzazione!
DAL DESIGN DIPENDONO:!
PROGETTA!IL DESIGN DELLE!PROSSIME SLIDE,!PER DARE!
!il giusto valore alla tua!
PRESENTAZIONE!
PRESENTATION!
DESIGN!
