Web monitor

transcript

Web monitorInternet key numbers

June 2013

June 2013: highlights

A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni nel mese, facendo registrare una leggera contrazione (-3%) rispetto all’omologo 2012, riconducibile a un naturale travaso del traffico verso i mobile device (al momento non rilevati da Audiweb). Fanno eccezione gli utenti over 55 anni i quali mantengono un trend in crescita (55-64 y.o. +4%; +65 y.o. +10%). La penetrazione è pari al 53% della popolazione, con un picco del 70% sui 35-44 e del 69% sui 18-24.

il Tempo Speso si mantiene stabile sia su base mensile che nel giorno medio. Su base giornaliera gli utenti dedicano in media 1 ora e 20 minuti al web. I più attivi si confermano i 18-24 con 1 ora e 34 minuti. Risulta in aumento il tempo speso online dai target over 35, l’incremento più consistente si registra sui Silver Surfer (+7%).

La leggera contrazione dell’utenza si riflette anche sulle principali categorie, con l’eccezione dell’ambito Music (+3% Audience; +50% tempo), dove continua a crescere Spotify e del Betting che si mantiene stabile. Mentre sono più numerose le aree che mostrano una crescita del tempo speso: Communities (+1%); News (+4%); Travel (+2%); eCommerce (+13%); Sport (+5%) e Automotive (+39%).

Il settore Automotive conferma il trend positivo del tempo speso registrato durante tutto il primo semestre 2013, con una crescita mensile media del 25% (vs. primo semestre 2012). La categoria viene guidata dai leader in ambito usato: Subito.it – Veicoli (+44% audience; +57% tempo) e Autoscout24.it (+22% audience), i quali catalizzano rispettivamente un terzo e un quinto dei minuti totali spesi sulla categoria. Segue in termini di utenza Quattroruote.it (+13% audience) sito di riferimento per notizie, recensioni e listini.

A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .

Agenda

1. Quanti sono i surfers?

2. Quanto tempo passano on line?

3. Target diversi, consumi diversi

4. Che cosa fanno i surfers in rete?

Dec 09Jan

Mar 10Apr 1

May 10Jun 10

Jul 10Aug 1

Nov 10Dec

Mar 11Apr 1

May 11Jun 11

Jul 11Ago

11Ott 11

Nov 11Dic 1

Mar 12Apr 1

Mag 12Jun 12

Jul 12Aug 1

12Ott 12

Nov 12Dec

Mar 13Apr 1

May 13Jun 13

18,000

20,000

22,000

24,000

26,000

28,000

30,000

32,000

June 2013 – Key numbersAudience register a smal decrease, while Time is stable

MONTHLYJun

2013Var % vs Jun 2012

Active Internet Users .000 27.414 -3%

Time per person (hh:mm) 19:43 -1%

Active Users % pen vs pop*

Tot Individuals +2 51 2-11 33 12-17 53 18-24 69 25- 34 68 35-44 70 45-54 60 55-64 39 over 65 17 Adulti 25 - 54 66 Men 53 Women 49 Women 25-54 66

DAILYJun

2013Var % vs Jun 2012

Active Internet Users .000 13.517 -4%

Time per person (hh:mm) 1:20 stable

Source: Groupm elaborations on Audiweb data

*Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years).

Audience Trend .000

June 2013: 27.414

June 2013 – Web & App – Audience and Time spentWebsite are performing better than web applications

giu 12 giu 13

27,661

26,800

Audience .000Main Applications

Main Web Sites – apps excluded

5 Source: Groupm elaborations on Audiweb data

Audience .000

Jun 12 Jun 13

23,344

22,346

TOT WEBSITES (app excluded)

26,8 mio Unique Audience (-3% vs Jun ‘12)

17h 50 min time per user (stable vs Jun ’12)

APPLICATIONS22,3 mio Unique Audience

(-4% vs Jun ‘12)2 h 48 min time per user

(-6% vs Jun ’12)

June 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long

6 Source: Groupm elaborations on Audiweb data

06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:000

0:270:27 0:31

0:27 0:320:29

Average Day Active Audience .000

mon - fri sat-sun

14.806

12.562

Average Day Time per Person h:min Day Type Day Part

June 2013 –Internet Audience CompositionWomen online are increasing; over 60% of web pop. Is made of 25-54 y.o.

2-11 Kids 6%12-17 Teen

18-24 Post Teen 11%

25-34 Young Adult 17%

35-44 Adult 24%

45-54 Ma-ture adult

55-64 Senior 11%

over 65 Silver Surfer 5%

Female +1% vs. ‘12

Male -1% vs. ‘12

Sex% Composition

Age% Composition

June 2013 – Unique Users by targetUsers over 55 y.o. register a relevant growth

Adult 35-44 anni• 6,615 mio UU• +1% vs Jun ‘12• -3% vs May ‘13

Senior 55-64 anni• 2,909 mio UU• +4% vs Jun ‘12• -4% vs May ‘13

Young adult 25-34• 4,780 mio UU• -9% vs Jun‘12• -3% vs May‘13

Teen: 12-17 • 1,763 mio UU• -15% vs Jun ‘12• -6% vs May ‘13

Silver Surfer +65• 1,395 mio UU• +10% vs Jun ’12• -5% vs May ‘13

Post Teen: 18-24 • 2,992 mio UU• -3% vs Jun ‘12• -3% vs May ‘13

Source: Groupm elaborations on Audiweb data – applications included

Mature Adult 45-54 anni• 5,193 mio UU• -5% vs Jun ‘12• -3% vs May ‘13

Average: -3%

Kids: 2-11 • 1,768 mio UU• -2% vs Jun ‘12• -11% vs May ‘13

Kids: 2-11• 0:46

• -6% vs Jun ’12• -3% vs May ‘13

Adult 35-44 anni• 1:22

• +4% vs Jun ‘12• -5% vs May ‘13

Senior 55-64 anni• 1:15

• +6% vs Jun ‘12• -5% vs May ‘13

Young Adult 25-34• 1:29

• -1% vs Jun ‘12• -9% vs May ‘13

Teen: 12-17 • 1:01

• -20% vs Jun‘12• -8% vs May‘13

Silver Surfer +65• 0:59

• +7% vs Jun ’12• -9% vs May ‘13

Post Teen: 18-24 • 1:34

• -3% vs Jun ‘12• -5% vs May ‘13

Source: Groupm elaborations on Audiweb data – applications included

Mature Adult 45-54 anni• 1:19

• stable vs Jun ‘12• -6% vs May ‘13

June 2013 – Time spent by target on daily averageTime spent is growing on targets over 35 y.o.

h:mm Average: stable

5,000 10,000 15,000 20,000 25,000 30,00012:00:00 AM

01:12:00 AM

02:24:00 AM

03:36:00 AM

04:48:00 AM

06:00:00 AM

07:12:00 AM

08:24:00 AM

09:36:00 AM

10:48:00 AM

June 2013 – Top 10 websites All top website register a decrease in audience

Source: Groupm elaborations on Audiweb data – applications excluded

Bubble size = Page Views

=Audience increase

Audience stable

Audience decrease

Audience .000

Time per Person

TOT WEBSITES (app excluded)26,8 mio Unique Audience (-3% vs Jun ‘12)17h 50 min time per user (stable vs Jun ’12)

0 2,000 4,000 6,000 8,000 10,000 12,00012:00:00 AM

12:14:24 AM

12:28:48 AM

12:43:12 AM

12:57:36 AM

01:12:00 AM

01:26:24 AM

01:40:48 AM

Series3

June 2013 – Top 10 applicationsWindows Media Player is still leader by Audience, but Skype is fast growing

=Audience increase

Audience stable

Audience decrease

Audience .000

Time per Person

APPLICATIONS22,3 mio Unique Audience (-4% vs Jun ‘12)2 h 48 min time per user (-6% vs Jun ’12)

Search Engines/Portals & Communities

Telecom/Internet Services

Entertainment

Computers & Consumer Electronics

News & Information

Multi-category Commerce

Travel

Family & Lifestyles

Home & Fashion

Finance/Insurance/Investment

Government & Non-Profit

Corporate Information

Education & Careers

Automotive

Special Occasions

0 5,000 10,000 15,000 20,000 25,000 30,000

Jun 12Jun 13

June 2013– Most visited categoriesMost top categories show a decrease

∆% vs Jun 2012

Audience .000 Subcategorie’sweight

Search: 31%Portals: 40%Communities: 29%

Video/Broadcaster/Music: 37%Games/Betting: 17%Sport: 10%Others: 36%

Travel services/info: 63%Holiday Planner: 37%

Average: -3%

June 2013– Time spent on categoriesNews, eCommerce and Automotive show the best performance

vs June 2012

Search Engines/Portals & Communities

Entertainment

Telecom/Internet Services

Computers & Consumer Electronics

News & Information

Multi-category Commerce

Finance/Insurance/Investment

Travel

Family & Lifestyles

Home & Fashion

Automotive

Government & Non-Profit

Education & Careers

Corporate Information

Special Occasions

0:00:00 1:12:00 2:24:00 3:36:00 4:48:00 6:00:00 7:12:00 8:24:00

Jun 12Jun 13

Time per Person h.min.sec

Average: -1%

-2,000 3,000 8,000 13,000 18,000 23,000 28,0000:00:00

0:14:24

0:28:48

0:43:12

0:57:36

1:12:00

1:26:24

1:40:48

1:55:12

Series3

June 2013 – PortalsThe category loose part of its time spent

Source: Groupm Elaborations on Audiweb data – applications included

* Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals

PORTALS24,0 mio Unique Audience (-2% vs Jun ‘12)

51 min time per user (-9% vs Jun ’12)

Audience .000

Time per Person

=Audience increase

Audience stable

Audience decrease

0 5,000 10,000 15,000 20,000 25,00023:31:12

0:43:12

1:55:12

3:07:12

4:19:12

5:31:12

6:43:12

7:55:12

9:07:12

Series3

June 2013 – CommunitiesThe category register a small decrease in audience

COMMUNITIES22,3 mio Unique Audience (-7% vs Jun ‘12)6h 56 min time per user (+1% vs Jun’ 12)

Audience .000

Time per Person Bubble size = Page Views

Linkedin: +30%Google+: +21%

=Audience increase

Audience stable

Audience decrease

0 5,000 10,000 15,000 20,00023:45:36

0:00:00

0:14:24

0:28:48

0:43:12

0:57:36

1:12:00

1:26:24

1:40:48

1:55:12

Series3

June 2013 – EntertainmentTimes spent and audience register a small decrease

ENTERTAINMENT23,7 mio Unique Audience (-4% vs Jun ‘12)4 h 47 min time per user (-4% vs Jun ‘12)

Audience .000

William Hill +21%

=Audience increase

Audience stable

Audience decrease

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

0:50:24

0:57:36

1:04:48

1:12:00

Series3

June 2013- Video & BroadcasterBroadcaster perform better than video

Audience .000

=Audience increase

Audience stable

Audience decrease

VIDEO (Entertainment’s Subcategory)19,1 mio Unique Audience (-7% vs Jun ’12)

1 h and 18 min time per user (-17% vs Jun ’12)

BROADCASTER (Entertainment’s Subcategory)11,4 mio Unique Audience (-9% vs Jun ’12)

14 min time per user (-2% vs Jun’12)

MyMovies: +10%StaserainTV: +44%

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

May 13

Jun 13

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24

0:17:16Audience .000 Time per person h:m:s

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dec 12

Jan 13

Feb 13

Mar 13

Apr 13

May 13

Jun 13

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

May 13

Jun 13

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

May 13

Jun 13

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24

June 2013 – Focus on online tv broadcasterRai.TV confirms the best performance on time spent

-12% Delta Audience+94% Delta Time

stable Delta Audience-20% Delta Time

-10% Delta Audience-17% Delta Time

-26% Delta Audience+22% Delta Time

500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,50012:00:00 AM

12:07:12 AM

12:14:24 AM

12:21:36 AM

12:28:48 AM

12:36:00 AM

12:43:12 AM

Series3

June 2013 – SportThe category registers a good increase in time spent

SPORT11,0 mio Unique Audience (-14% vs Jun ‘12)

52 min time per user (+5% vs Jun ‘12)

Audience .000

=Audience increase

Audience stable

Audience decrease

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,0000:00:00

0:28:48

0:57:36

1:26:24

1:55:12

2:24:00

2:52:48

Series3

June 2013 - BettingGood increase in time spent. William Hill is still leader

BETTING8,2 mio Unique Audience (stable vs Jun ‘12)

Audience .000

=Audience increase

Audience stable

Audience decrease

Lottomatica: +9%

0 1,000 2,000 3,000 4,000 5,000 6,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

0:50:24

0:57:36

1:04:48

1:12:00

Series3

June 2013 - MusicThe category registers a strong increase in audience and time spent. Spotify has the largest amount of time spent

Source: Groupm Elaborations on Audiweb data – applications included*Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube

Audience .000

=Audience in crescita

Audience stazionaria

Audience in calo

MUSIC10,0 mio Unique Audience (+3% vs. Jun ‘12)

18 min time per user (+50% vs. Jun ‘12)

Leonardo Musica: +121%

2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,0000:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24

0:17:16

0:20:09

0:23:02

0:25:55

Series3

June 2013 – NewsGood performance on Time spent. Most top player show a positive sign

NEWS21,3 mio Unique Audience (-5% vs Jun ‘12)1 H 28 min time per user (+4% vs Jun ‘12)

Audience .000

Time per Person

Audience in calo

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 11

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

May 13

Jun 13

23:57:070:00:000:02:520:05:450:08:380:11:310:14:240:17:160:20:090:23:02

Audience .000 Time per person h:m:s

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

May 13

Jun 13

01,0002,0003,0004,0005,0006,0007,0008,0009,000

10,00011,000

23:52:48

0:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

June 2013 – Focus on News OnlineCorriere.it shows the best performance on time spent

Monthly Audience: 8,7 mio Daily Audience: 1,3 mio

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

May 13

Jun 13

01,0002,0003,0004,0005,0006,0007,0008,0009,000

10,00011,000

23:52:48

0:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

May 13

Jun 13

23:57:070:00:000:02:520:05:450:08:380:11:310:14:240:17:160:20:090:23:02

Audience .000 Time per person h:m:s

Monthly Audience: 7,4 mio Daily Audience: 1,0 mio

Monthly Audience: 5,0 mio Daily Audience: 561 mila

Monthly Audience: 4,1 mio Daily Audience: 361 mila

0 2,000 4,000 6,000 8,000 10,000 12,000 14,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

Series3

Booking.com

June 2013 - TravelTravel area shows a little decrease. Tripadvisor register a good growth

TRAVEL 17,2 mio Unique Audience (-8% vs Jun’ 12)

42 min time per user (+2% vs Jun’ 12)

Audience .000

Time per Person

Audience in calo

TripAdvisor: +35%eDreams: +33%

1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

0:50:24

0:57:36

1:04:48

Series3

June 2013 e-CommerceAudience is stable, while Time is fast growing.

E COMMERCE19,3 mio Unique Audience (-4% vs jun ’12)1 H 15 min time per user (+13% vs Jun ’12)

Audience .000

Audience in calo

Time per Person

Trova Prezzi: +25%Kijiji: +51%

500 1,000 1,500 2,000 2,500 3,000 3,500 4,00023:55:40

0:02:52

0:10:04

0:17:16

0:24:28

0:31:40

0:38:52

0:46:04

0:53:16

Series3

June 2013 - Finance/InsuranceThe category shows a decreasing trend

Audience .000

Bubble size = Page Views=

Audience in crescita

Audience in calo

Time per Person FINANCE/INSURANCE15,4 mio Unique Audience (-4% vs Jun ’12)

SoldiOnline: +72%

1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

0:50:24

0:57:36

Series3

June 2013 - Family and LifestylesPianetadonna is still leader, followed by Donna Moderna

Audience .000

Audience in calo

Time per Person

Leonardo Donne: +12%

FAMILY AND LIFESTYLES17,0 mio Unique Audience (-4% vs Jun ’12)

0 500 1,000 1,500 2,000 2,500 3,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

0:50:24

Series3

June 2013 - AutomotiveThe category register a relevant growth on Time Spent

AUTOMOTIVE9,3 mio Unique Audience (-3% vs Jun ’12)

36 min time per user (+39% vs Jun ’12)

Audience .000

Audience in calo

Time per Person

Quattroruote: +13%Motori.it: +173%

0 500 1,000 1,500 2,000 2,500 3,0000:00

Series3

June 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites

Source: Groupm elaborations on Audiweb data – applications excluded

Bubble size = Stream View

=Audience increase

Audience stable

Audience decrease

Audience .000

Time per Person

AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun ‘12)

Mobile Browsing

La navigazione mobileIl trend positivo continua, quasi tutti gli smartphoner navigano

Fonte: Elaborazioni GroupM su dati Mobile Next H1 2013

Q1 2011 Q2 2011 Q3 2011 Q4 2011 H1 2012 H2 2012 H1 2013

6.2 6.7 7.28.3

11.312.3

+27% vs. H1 2012

+131% vs. Q1 ‘11

Mobile Browsing

H1 2012 - Mio di adultiBase: pop mobile = 26.2 mio

• 14,3 mio di utenti smartphone navigano da mobile, pari al 70% del totale smartphoner

H1 2013 - Mio di adultiBase: pop web + smartphone = 20,6 mio

Il profilo del mobile browserStudente o lavoratore giovane/adulto, con un livello di istruzione medio alto

Fonte: Elaborazioni GroupM su Dati Mobile Next H1 2013

101 99

119 110 110

90 100

103 92

99 100

119 77 77

MaschioFemmina

DA 15 A 19 ANNIDA 20 A 24 ANNIDA 25 A 34 ANNIDA 35 A 44 ANNIDA 45 A 54 ANNI

55 ANNI O PIU'

Media inferiore o menoMedia superiore

Laurea/Post-laurea

Imprenditore/Dirigente/Libero professionistaLavoratore in proprio (commerciante, artigiano, )�

Impiegato/InsegnanteAltro lavoratore dipendente (operaio, commesso, )�

StudentePensionato

CasalingaIn cerca di occupazione

54.3 45.7

13.6 12.8

26.7 24.8

15.4 6.7

9.2 55.8

12.3 4.4

37.9 8.0

19.6 3.3 5.1

% comp; Base: 14,3 mio Index vs tot mobile popMobile Browsing

- Audiweb Object Video: metodologia- Schede categorie

Allegati

Audiweb Object Video – una novità• Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online

• La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste

• Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video:

• I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti:

SITI EDITORILa Repubblica TV Gruppo Editoriale L'Espresso

De Agostini by Day e Sky Il Sole 24 ore

Rai Tv Rai

Corriere della Sera, Gazzetta dello Sport e Lei Web RCS

• La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere

Unique Audience(contatti netti)

Stream Views(contatti lordi)

Time spent(tempo speso)

Audiweb Object Video - warning• Audiweb comunica in modo corretto il nuovo dato disponibile:

• Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati

Solo 7 siti

Attached – Top 10 Websites and top 10 Applications

applications excluded Applications only

Top 10 Websites Top 10 Applications

Source: Groupm Elaborations on Audiweb

# Description Audience .000

Time per person

Delta Audienc

eDelta Time

1 Google 24.559 1.40.39 -5% 9%

2 Facebook 20.353 6.46.10 -8% 1%

3 YouTube 17.335 1.02.15 -9% -19%

4 Virgilio 13.480 0.47.36 -6% -1%

5 Wikipedia 13.067 0.17.05 -1% 16%

6 Yahoo! 13.038 0.28.32 -11% -8%

7 Libero 12.933 1.10.52 -3% 1%

8 Blogger 10.260 0.11.45 -11% -3%

9 MSN/WindowsLive/Bing 9.823 0.34.50 -20% 3%

10 Leonardo.it 8.986 0.09.28 -17% -2%

TOT WEBSITES (app excluded)26,8 mio Unique Audience (-3% vs Jun ‘12)17h 50 min time per user (stable vs Jun ’12)

APPLICATIONS22,3 mio Unique Audience (-4% vs Jun ‘12)2 h 48 min time per user (-6% vs Jun ’12)

# DescriptionAudience .0

00Time per person

Delta Audience

Delta Time

Windows Media Player (App) 11.177 0.52.57 -5% 5%

2Skype (App) 9.815 1.32.24 15% -2%

VLC media player (App) 5.166 1.47.04 -1% 15%

4 Windows Live Messenger (App) 5.050 0.11.15 -39% -74%

5iTunes (App) 3.678 0.34.28 -9% -23%

6uTorrent (App) 3.411 0.37.27 11% 47%

Windows Live Photo Gallery (App) 3.365 0.18.24 35% 12%

iminent Messenger (App) 2.168 0.14.25 291% -37%

9Dropbox (App) 1.596 0.01.04 77% -6%

10Picasa (App) 1.465 0.26.02 -16% -10%

Attached – Top Categories Portals and Communities

Source: Groupm Elaborations on Audiweb data – applications included*Google+ lanciato a luglio 2011

PORTALS24,0 mio Unique Audience (-2% vs Jun ‘12)

COMMUNITIES22,3 mio Unique Audience (-7% vs Jun ‘12)6h 56 min time per user (+1% vs Jun’ 12)

Time per person

Delta Audience

Delta Time

1 Google 24.582 1.42.28 -5% 9%2 MSN/WindowsLive/Bing 13.782 0.34.56 -17% -34%3 Virgilio 13.563 0.47.26 -6% -1%4 Yahoo! 13.069 0.29.49 -11% -11%5 Libero 12.947 1.10.55 -3% 2%6 Leonardo.it 8.986 0.09.28 -17% -2%7 Ask Search Network 6.852 0.04.52 13% 99%8 Tiscali 3.539 0.40.21 -13% -22%9 FastWeb.it 1.617 0.23.30 -10% 10%

10 Tuttogratis 1.546 0.02.36 -40% -5%11 AOL Media Network 1.132 0.22.12 -19% 10%12 Kataweb tvzap 1.131 0.03.44 -34% -26%13 PaginaInizio.com 888 0.20.39 -1% 52%14 Intoscana.it 514 0.01.28 93% -14%15 Freeonline.it 392 0.03.20 1% 98%

Time per person

Delta Audience

Delta Time

1 Facebook 20.386 6.46.24 -8% 1%2 Blogger 10.260 0.11.45 -11% -3%3 WordPress.com 5.182 0.04.42 -16% -17%4 LinkedIn 3.525 0.12.06 30% 25%5 ForumFree 3.367 0.10.53 N.A. N.A.6 Google+ 3.357 0.04.22 21% 94%7 Virgilio Community 3.333 0.03.43 -44% -27%8 ForumCommunity 3.134 0.08.12 N.A. N.A.9 Libero Community 3.072 0.05.39 -37% -75%

10 Leonardo Community 2.821 0.10.53 -10% -7%11 Twitter.com 2.643 0.18.55 -20% 106%12 ask.fm 1.664 1.44.38 N.A. N.A.13 Tumblr 1.658 0.19.03 17% 66%14 Tweetmeme 1.493 0.01.10 7365% 126%15 Badoo 1.263 1.39.08 -20% 49%

ENTERTAINMENT23,7 mio Unique Audience (-4% vs Jun ‘12)4 h 47 min time per user (-4% vs Jun ‘12)

VIDEO (Entertainment’s subcategory) 19,1 mio Unique Audience (-7% vs Jun ’12)

1 h and 18 min time per user (-17% vs Jun ’12)

BROADCASTER (Entertainment’s subcategory) 11,4 mio Unique Audience (-9% vs Jun ’12)

14 min time per user (-2% vs Jun’12)

Attached – Top Categories Entertainment; Video&Broadcaster

Time per person

Delta Audience

Delta Time

1 YouTube 17.335 1.02.15 -9% -19%2 MyMovies.it 2.602 0.04.45 10% -8%3 VideoMediaset 2.297 0.07.11 0% -20%4 Rai TV 2.159 0.12.12 -12% 94%5 Vube 2.059 0.01.45 N.A. N.A.6 Twww.tv 1.936 0.06.40 121% 14%7 ComingSoon TV 1.826 0.03.07 14% -13%8 Now Video 1.661 0.08.43 N.A. N.A.9 Dailymotion 1.588 0.09.39 10% -55%

10 Italia-film.Com 1.472 0.03.36 3% -25%11 CineBlog01 1.310 0.07.55 101% -4%12 ViTv 1.192 0.02.38 N.A. N.A.13 Ivid 1.185 0.05.43 -7% 137%14 VideoPremium.NET 942 0.10.34 177% 266%15 IMDb - Internet Movie 778 0.03.56 -15% -8%

# Description Audience .000 Time per person Delta Audience Delta Time

1 Rai 3.853 0.11.42 -16% 21%2 SKY.it 3.315 0.06.54 -10% -17%3 La Repubblica TV 1.856 0.04.12 -19% -19%4 Mediaset.it 1.498 0.04.09 -14% 23%5 Corriere TV 1.432 0.04.08 -26% 6%6 Staseraintv.com 1.193 0.10.10 44% 4%7 MTV.it 1.157 0.06.14 21% -18%8 Fanpage Youmedia TV 856 0.03.39 N.A. N.A.9 Gazzetta TV 804 0.02.31 0% -21%

10 Mediaset Premium 743 0.08.05 -22% 15%11 Livestream 672 0.03.28 11% -24%12 Radio Deejay 647 0.07.19 0% -3%13 Il Fatto Quotidiano TV 539 0.04.12 N.A. N.A.14 Radio 105 536 0.08.48 3% 6%15 LA7 520 0.07.00 -26% 22%

Time per person

Delta Audience

Delta Time

1 YouTube 17.335 1.02.15 -9% -19%2 VEVO 4.792 0.04.13 -1% -20%3 Rai 3.853 0.11.42 -16% 21%4 iTunes 3.783 0.33.12 -11% -16%5 William Hill 3.374 0.02.15 21% -7%6 SKY.it 3.315 0.06.54 -10% -17%7 La Gazzetta dello Sport 3.301 0.21.00 -21% 3%8 Leonardo Musica 2.740 0.04.14 -6% -9%9 Iminent.com 2.701 0.14.25 42% -9%

10 MyMovies.it 2.602 0.04.45 10% -8%11 SPIL Games Network 2.474 1.04.33 -12% -20%12 VideoMediaset 2.297 0.07.11 0% -20%13 Vube 2.059 0.01.45 N.A. N.A.14 Fanpage Spettacolo 2.014 0.08.28 2113% 370%

SPORT11,0 mio Unique Audience (-14% vs Jun ‘12)

BETTING8,2 mio Unique Audience (stable vs Jun ‘12)

Attached – Top Categories Sport and Betting

Time per person

Delta Audience

Delta Time

1 La Gazzetta dello Sport 4.205 0.21.00 -21% 3%2 La Repubblica Sport 2.509 0.04.00 -10% -27%3 Yahoo! Sports Websites 1.954 0.08.27 -50% -16%4 Corriere Sport 1.634 0.03.58 -35% -24%5 Sportmediaset 1.543 0.33.27 -8% -14%6 Corriere dello Sport 1.504 0.19.43 -33% 26%7 TuttoMercatoWeb.com 1.459 0.36.48 -10% -9%8 TuttoSport 1.331 0.29.02 -23% 29%9 Diretta.it 1.295 0.35.18 -12% 9%

10 calciomercato.com 1.242 0.22.09 -10% 16%11 Cittaceleste.it 1.052 0.06.05 308% -46%12 Calciomercato.it 1.027 0.06.11 -33% 34%13 Virgilio Sport 933 0.10.46 -47% -12%14 Blogo Sport 879 0.02.35 -17% 14%15 Libero Sport 854 0.06.24 N.A. N.A.

Time per person

Delta Audience

Delta Time

1 William Hill 3.374 0.02.15 21% 9%2 888.com 1.837 0.03.48 38% -7%3 Sisal 1.097 0.13.33 -39% 74%4 Lottomatica 1.027 0.23.40 9% 9%5 Betradar.com 873 0.10.39 16% 21%6 paddypower.com 857 0.09.21 326% -4%7 Gioco digitale 830 0.19.30 -14% -66%8 PLANET49 638 0.02.23 61% 219%9 PokerStars.com 453 2.29.03 47% -32%

10 BetClic 360 0.06.55 -36% -51%11 Superenalotto.com 358 0.03.06 198% -22%12 SNAI 252 1.48.30 -31% 135%13 StarVegas 227 0.09.46 N.A. N.A.14 Estrazionilotterie.it 223 0.03.59 N.A. N.A.15 ContareLeCarte.it 194 0.00.31 N.A. N.A.

MUSIC10,0 mio Unique Audience (+3% vs. Jun ‘12)

18 min time per user (+50% vs. Jun ‘12)

Attached – Top Categories Music and News

NEWS21,3 mio Unique Audience (-5% vs Jun ‘12)1 H 28 min time per user (+4% vs Jun ‘12)

Time per person

Delta Audience Delta Time

1 VEVO 4.792 0.04.13 -1% -20%2 Leonardo Musica 2.740 0.04.14 -6% -9%3 Fanpage Spettacolo 2.014 0.08.28 N.A. N.A.4 rumblefish 1.056 0.01.16 N.A. N.A.5 Spotify 849 1.04.50 N.A. N.A.6 Virgilio Musica 504 0.03.44 -33% 40%7 CBS Interactive 450 0.02.14 -8% -1%8 Jango Music 411 0.02.28 6% 37%9 AOL Music Websites 360 0.55.11 -45% 63%

10 Airdave.it 327 0.01.29 -53% -22%11 rockol.it 326 0.01.42 27% -49%12 Sony Music 304 0.01.30 -44% -91%13 Universal Music 248 0.01.21 80% -51%14 Warner Music 235 0.01.31 104% -56%15 Dailymotion Music 230 0.03.22 -13% 267%

Time per person

Delta Audience

Delta Time

1 La Repubblica 8.738 0.23.19 -4% -11%2 Corriere della Sera 7.439 0.22.04 -12% -2%3 Libero Notizie 5.916 0.05.27 12% -67%4 Blogo.it 5.687 0.05.50 -7% 13%5 TGCOM24 4.959 0.13.38 -4% -16%6 Quotidiano.net 4.782 0.05.37 -15% -1%7 La Stampa.it 4.075 0.09.56 -4% -14%8 Citynews 4.062 0.08.10 20% 48%9 Nanopress 3.853 0.03.19 -10% -2%

10 Fanpage 3.847 0.12.20 22% 174%11 Virgilio Local 3.803 0.01.56 22% -4%12 Affari Italiani 3.301 0.09.36 N.A. N.A.13 ANSA 3.124 0.12.26 -19% 7%14 Liquida 3.049 0.03.33 -15% -25%15 Lettera43 2.946 0.05.42 243% 84%

E COMMERCE19,3 mio Unique Audience (-4% vs jun ’12)1 H 15 min time per user (+13% vs Jun ’12)

Attached – Top Categories Travel and eCommerce

TRAVEL17,2 mio Unique Audience (-8% vs Jun’ 12)

42 min time per user (+2% vs Jun’ 12)

Time per person

Delta Audience

Delta Time

1 Google Maps 11.557 0.12.10 -14% 9%2 TripAdvisor 4.943 0.07.48 35% 0%3 Booking.com 3.943 0.13.21 0% 7%4 eDreams 3.563 0.04.42 33% -13%5 Trenitalia 3.516 0.07.29 -12% -4%6 Volagratis 1.764 0.08.19 -12% 3%7 Ryanair.com 1.739 0.17.35 -10% 17%8 ViaMichelin 1.699 0.05.22 -28% -15%9 trivago 1.566 0.02.53 -1% -41%

10 Expedia 1.335 0.06.44 -32% 27%11 easyJet 1.173 0.07.24 6% 29%12 Opodo 1.159 0.02.06 2% 31%13 Google Earth 1.052 0.31.03 -22% 9%14 Telepass 1.044 0.07.09 12% 37%15 Alitalia 1.015 0.11.02 -26% 27%

Time per person

Delta Audience

Delta Time

1 eBay 8.399 0.38.27 -4% 10%

2 Groupon 6.613 0.08.33 2% 20%

3 Subito.it 6.403 0.56.16 42% 40%

4 Amazon 6.284 0.15.44 45% 61%

5 eBay Classifieds 4.095 0.15.09 1% 25%

6 Trova Prezzi 3.713 0.03.40 25% 18%

7 Kijiji 3.433 0.09.01 51% -17%

8 Lidl 3.014 0.04.58 58% -2%

9 Bakeca.it 2.515 0.07.00 6% -18%

10 Ciao. 2.434 0.06.36 N.A. N.A.11 Media World 2.288 0.07.07 0% 2%

12 Vivastreet 2.178 0.04.38 9% -11%

13 Pixmania 2.168 0.02.09 21% -38%

14 Privalia 2.002 0.16.53 10% 3%15 IBS 1.942 0.07.19 26% 33%

Attached – Top Categories Finance and Family&Lifestyle

FINANCE/INSURANCE15,4 mio Unique Audience (-4% vs Jun ’12)

Time per person

1 Il Sole 24 ORE 3.765 0.09.16 -16% -13%2 Gruppo Intesa Sanpaolo 2.678 0.27.05 -8% -14%3 UniCredit Banca 2.687 0.20.49 -5% 7%4 Banco Posta 2.103 0.09.39 -17% -3%

5 PayPal 2.577 0.07.01 50% 16%6 Leonardo Economia 1.552 0.02.58 -36% -21%

7 Yahoo! Finance Websites 1.325 0.06.46 -10% -28%8 SoldiOnline.it 1.479 0.04.07 72% 15%9 Corriere Economia 1.222 0.03.37 -33% -8%

10 ING Direct 1.150 0.17.39 -16% 54%11 La Repubblica Economia 1.072 0.02.43 -39% -33%12 CartaSi 967 0.06.47 -2% -17%13 Facile.it 1.173 0.05.23 41% 5%14 Genertel 850 0.02.16 88% -74%15 Direct Line 1.351 0.04.26 35% -11%

Time per person

1 Pianetadonna.it 5.646 0.06.17 7% -14%2 Donna Moderna 4.834 0.05.53 31% 6%3 alfemminile.com 4.421 0.11.40 -6% +35%4 Leonardo Donne 2.775 0.04.29 12% 22%5 Leiweb 2.503 0.04.54 -6% -13%

6 Nanopress Donna 2.123 0.02.52 -9% -23%7 Gioco.it 2.062 0.51.17 -11% -11%8 DiLei 1.911 0.06.51 N.A. N.A.9 Blogo Donna 1.825 0.02.31 0% 9%

10 La Stampa Salute 1.509 0.03.31 -2% 19%

11 Medical News Reporter 1.503 0.02.01 N.A. N.A.12 Style.it 1.482 0.04.09 -30% -22%13 D - la Repubblica 1.450 0.06.41 -23% -16%

14Subito.it - Casa e Persona 1.378 0.14.27 59% 57%

15 Disney Online 1.235 0.19.46 -16% -29%

FAMILY AND LIFESTYLES17,0 mio Unique Audience (-4% vs Jun ’12)

AUTOMOTIVE9,3 mio Unique Audience (-3% vs Jun ’12)

Attached – Top Categories Automotive

1 Subito.it - Veicoli 2.715 0.47.35 44% 57%2 AutoScout24.it 2.065 0.31.02 22% -8%

3 Quattroruote 1.191 0.07.47 13% -7%4 Motori.it 1.072 0.06.33 173% 50%5 Fiat 962 0.04.36 15% -23%

6 Virgilio Auto e Moto 821 0.04.54 -12% 24%7 Trovit Cars 695 0.04.07 -3% 66%

8 Volkswagen 674 0.04.34 -7% 51%9 Blogo Motori 647 0.07.44 -7% 19%

10 mobile.international 635 0.07.53 0% -18%11 Gazzetta Motori 628 0.03.39 -8% 3%12 La Repubblica Motori 580 0.03.27 -51% -2%

13 Corriere Motori 561 0.03.05 -11% 14%14 Ford 534 0.03.32 30% -25%15 Moto.it 519 0.18.06 -43% 71%

Attached – Object Video

Source: Groupm Elaborations on Audiweb data – Object Video

AUDIWEB OBJECT VIDEO – Unduplicated Audience5,7 mio Unique Audience (-5% vs Jun ‘12)

1 La Repubblica 2.386 0.10.02 -10% 46%2 Corriere della Sera 2.065 0.08.10 -7% 16%3 Rai 1.417 1.35.03 -28% 29%4 SKY.it 494 0.43.46 23% 170%5 La Gazzetta dello Sport 925 0.06.13 0% 11%6 DeAbyDay 879 0.03.31 162% 28%7 Libero Quotidiano 176 0.05.22 N.A. N.A.8 Il Sole 24 ORE 79 0.05.03 N.A. N.A.9 Quimamme TV 7 0.01.39 N.A. N.A.

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